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      Liverpool close in on naming rights partner

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      Paisleydalglish
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      Re: Liverpool close in on naming rights partner
      Reply #115: Mar 01, 2012 10:32:20 pm
      We are well behind and do need that spade in the ground now.

      Id settle for within 60 days if anyone could promise that...

       :f_tongueincheek:

      In all seriousness the naming right partner and demand from additional season ticket potential/more corporate deals is the key to it being done..
      RedPuppy
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      Re: Liverpool close in on naming rights partner
      Reply #116: Mar 05, 2012 02:28:51 pm
      I for one was pleased to see the end of the Carlsberg shirt sponsorship.
      It never sat right with me ...kids running round with a free beer advert on their shirt.

      Standard Chartered Stadium ?   Thats ambigous enough.

      When you look at the market place there is a limited amount of sponsors who will stump up 150 million for a name on a ground even if its Anfield.

      I do believe though that John Henry and Tom Werner will use their Yankee clout to pull in a mega deal to get this baby to fly.
      We are well behind and do need that spade in the ground now.

      SCS! :lmao:
      soxfan
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      Re: Liverpool close in on naming rights partner
      Reply #117: Jun 14, 2012 07:54:12 pm
      This ESPN article is not in any way LFC related, but it is an interesting read about how stadiums can be paid for in the US. It gets your mind churning about how FSG may be approaching our setup. We can't do "fundraising" like a university can, but the issuance of bonds, renting the facility out, etc. are viable topics.

      Multiple ways to finance college stadiums
      by Kristi Dosh ESPN 6/14/12

      ESPN.com college football writers and bloggers are writing about escalating facilities costs in college football and also ranking school facilities.

      As they note, building, renovating and expanding stadiums can cost tens of millions of dollars. So how does all of that get paid for, given how few athletic departments are financially self-sustaining?

      The answer is not as exciting as watching De'Anthony Thomas of Oregon score a touchdown. But how costs are covered can certainly be more important to the program in the long run.

      The most common way to pay for stadium improvements is the issuance of tax-exempt bonds. A bond isn’t all that different from a loan in the sense that it is, in its most basic form, a contract to repay borrowed money with interest at fixed intervals. Municipalities, counties and state governments can generally issue bonds, which are governed by federal and state law. The purchase of a bond by an investor provides the money needed for a stadium project, with the investor gaining tax-free interest payments in return.

      Public and private universities and their various related entities -- sometimes including the athletic department or athletic department foundations -- often issue bonds because it is cheaper to do so than paying higher interest rates on a conventional loan. The National Association of College and University Business Officers estimates the interest savings over a 30-year period can be $415,000 per $1 million borrowed.

      Credit rating agencies rate bonds based on an entity’s creditworthiness, which can be affected by the amount of outstanding debt, endowment and other factors. The bond rating directly influences the interest rate for new debt. So it’s possible a university may reach a point where issuing any new debt would lower its credit rating so much that it no longer makes sense to use bond financing, meaning the athletic department would have to turn to other fundraising methods for new facilities.

      The Tiger Athletic Foundation, which supports LSU and its athletic department, uses a couple of different financing methods. In 1999, the foundation issued $43.6 million in bonds for renovations and improvements to the east side upper deck of Tiger Stadium. And the foundation issued another $90 million in bonds in 2004 to finance the renovation of the west side upper deck.

      A provision of the bond agreements for both issuances requires the athletic department to pay rent of a combined $4.5 million per year, which is the second example of athletic facility finance.

      Some universities will pay for construction projects and then rent the facilities to the athletic departments. At Ohio State, the athletic department paid more than $2 million to rent the Jerome Schottenstein Center for the 2011-12 school year for men’s and women’s basketball and men’s ice hockey. It paid another $1.2 million for its share of operational expenses for the McCorkle Aquatics Center. In addition, the athletic department paid rent for two buildings used for academic services for athletes: the Younkin Success Center at a cost of $501,338 and the Fawcett Center at $76,613. Another $986,000 in rent was paid by the athletic department for use of the Fawcett Center for athletic offices.

      A city, county or other outside entity sometimes also acts as landlord, as is the case with county-owned Raymond James Stadium in Tampa where South Florida plays its home games. In 2011, the agreement called for $145,000 per game in licensing fees for use of the lower bowl and two club lounges. In addition, an 8 percent surcharge was added to the sale of each ticket and remitted to the stadium authority.

      Selling corporate naming rights is also used. Louisville has sold naming rights for its football stadium and basketball arena -- to competitors, no less. KFC Yum!, which owns Pizza Hut, bought the naming rights to the basketball arena for 10 years at $13.5 million. Papa John’s got the naming rights to the football stadium for the bargain price of $5 million through 2040, but the company has donated more $22 million toward the stadium overall.

      Fundraising campaigns can also be used to get money from donors. In rare instances, a single donor can fund a building or renovation. Such is the case at Oregon, where Nike founder Phil Knight is expanding the Casanova Center. The university is leasing the land to a company owned by Knight, which is constructing the building and will then donate it back to the university as a gift.

      Given the various funding options, most athletic departments will use a combination of them.

      Lisa Rudd, assistant director of athletics for financial affairs at Virginia Tech, said her department considers a variety of financing options for each project.

      “We always look at a variety of options for funding major projects, and they include resources from our internal budget such as cash reserves and current revenue flows, as well as fundraising and debt components,” said Lisa Rudd, assistant director of athletics for financial affairs at Virginia Tech. “How we fund each specific project depends on the cost and cash flow timing of that specific project, whether or not we have resources available internally … whether a fundraising effort would be successful, [what] current debt rates [are], and the university debt load as a whole.”
      MIRO
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      Re: Liverpool close in on naming rights partner
      Reply #118: Dec 25, 2012 02:49:26 am
      As we are staying at Anfield couldn't we rope in the DSS and go back to  San Giro ?
      real enemy
      • Forum Geoff Strong
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      Re: Liverpool close in on naming rights partner
      Reply #119: Feb 20, 2013 09:12:55 am
      Will never favour the change of stadium name. It's like changing our name which our parents gave to us. Not normal. But for the business mind, seems like everything goes.
      FATKOPITE10
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      Re: Liverpool close in on naming rights partner
      Reply #120: Feb 20, 2013 11:52:34 am
      And welcome to the Findus Beef Lasagne stadium at Anfield Road in Liverpool for today's maych between....
      Yggdrasil
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      Re: Liverpool close in on naming rights partner
      Reply #121: Feb 20, 2013 02:32:10 pm
      Bah  :action-smiley-060:
      HUYTON RED
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      Re: Liverpool close in on naming rights partner
      Reply #122: Feb 21, 2013 01:53:42 pm
      Will never favour the change of stadium name. It's like changing our name which our parents gave to us. Not normal. But for the business mind, seems like everything goes.

      Change it all they want, the ground will still be referred to as Anfield by locals and match-goers.

      We all the name change is about $$$$$$$$$$$$$$$$$

      As we are staying at Anfield couldn't we rope in the DSS and go back to  San Giro ?

      Hahaha isn't it DWP these days!!
      MIRO
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      Re: Liverpool close in on naming rights partner
      Reply #123: Feb 22, 2013 08:57:53 pm
      Change it all they want, the ground will still be referred to as Anfield by locals and match-goers.

      We all the name change is about $$$$$$$$$$$$$$$$$

      Hahaha isn't it DWP these days!!

      Ha!

      Still trying to find someone to cash a Giro  ;D
      AZPatriot
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      Re: Liverpool close in on naming rights partner
      Reply #124: Feb 22, 2013 11:52:51 pm
      Will never favour the change of stadium name. It's like changing our name which our parents gave to us. Not normal. But for the business mind, seems like everything goes.

      You just add to it....or should we just throw out 10-15 million a year because we don't need it?

      Air China Stadium at Anfield
      metalscouse
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      Re: Liverpool close in on naming rights partner
      Reply #125: Mar 25, 2013 02:12:28 pm
      Hopefully if we get a new larger or expanded stadium our fans will not expect us to overspend and get us more in debt. If you look at how arsenal are running there team, they have vast reserves of money and are not spending chasing trophies.
      MIRO
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      Re: Liverpool close in on naming rights partner
      Reply #126: Apr 19, 2014 01:30:40 am
      With this weeks announcements it has also been revealed that naming rights for Anfield is not even up for consideration.
      Its out of the question.


      What may be considered are naming rights for each of the two new stands.
      May...
      bigears
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      Re: Liverpool close in on naming rights partner
      Reply #127: Apr 19, 2014 10:07:44 pm
      With this weeks announcements it has also been revealed that naming rights for Anfield is not even up for consideration.
      Its out of the question.


      What may be considered are naming rights for each of the two new stands.
      May...
      One of those stands should be named the Hillsborough stand .

      MIRO
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      Re: Liverpool close in on naming rights partner
      Reply #128: Apr 19, 2014 11:47:21 pm
      One of those stands should be named the Hillsborough stand .



      Or with the 96 in the title.
      bigears
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      Re: Liverpool close in on naming rights partner
      Reply #129: Apr 19, 2014 11:55:17 pm
      96 seats should be kept vacant and every seat to be inscribed with each name . A fitting tribute it would be .

      MIRO
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      Re: Liverpool close in on naming rights partner
      Reply #130: Apr 20, 2014 12:06:28 am
      96 seats should be kept vacant and every seat to be inscribed with each name . A fitting tribute it would be .



      Agree.
      Sgt_Hard
      • Forum Barry Venison
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      Re: Liverpool close in on naming rights partner
      Reply #131: Apr 22, 2014 01:30:33 pm
      Not saying that I'm against this but would the 96 like to see that tribute on their behalf or to see Anfield heaving to the rafters chanting justice for the 96...don't want to sound selfish but we do already have a permanent tribute to them in Anfield so I would rather not see the empty seats at every match as they are with us in spirit always.
      madaret
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      Re: Liverpool close in on naming rights partner
      Reply #132: Apr 23, 2014 11:00:53 pm
      I think having some sort of remembrance of the 96 in the stands makes sense. Having 96 seats permanently empty I think is a bit much
      asus
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      Re: Liverpool close in on naming rights partner
      Reply #133: Apr 26, 2014 02:13:33 pm
      Naming rights for the stadium will be a tough thing to take. naming rights to individual stands is much better although of course raises les cash.
      We might still call it Anfield but if naming rights are granted for the ground every time it's mentioned in tv commentary or in the papers they would refer to it as "The coca cola stadium" or whatever it is.
      shabbadoo
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      Re: Liverpool close in on naming rights partner
      Reply #134: Apr 26, 2014 03:28:35 pm
      Naming rights for the stadium will be a tough thing to take. naming rights to individual stands is much better although of course raises les cash.
      We might still call it Anfield but if naming rights are granted for the ground every time it's mentioned in tv commentary or in the papers they would refer to it as "The coca cola stadium" or whatever it is.


      I'll take Jack Daniels No7 as a stadium sponsor all day after all our number 7 is more Iconic ;)
      billythered
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      Re: Liverpool close in on naming rights partner
      Reply #135: Oct 05, 2014 06:17:31 am
      I think it would be fitting to rename the anny rd stand "the Annie Williams" stand, with a mosaic of '96' in the centre,

      Anyone?

      YNWA
      xBooniex
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      Re: Liverpool close in on naming rights partner
      Reply #136: Oct 05, 2014 11:36:10 am
      We should call it the "Sir Kenneth Dalglish Stand" If they wont knight the man we'll do it ourselves.

      I think the idea of a 96 tribute is a good one and I like the idea of a mosaic over leaving 96 seats vacant.
      MIRO
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      Re: Liverpool close in on naming rights partner
      Reply #137: Oct 13, 2014 03:41:11 pm
      Billy Hogam Commercial Officer  states today that we will look for a Stand naming partner but again clarifys no naming partner for Anfield .


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