http://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-fc-subway-announce-global-7022415 Apr 23, 2014 12:15
By Neil Jones
Liverpool FC have announced their latest “global partnership deal”, signing a multi-year collaboration with US-based restaurant chain Subway.
The deal will be officially unveiled later today and to kick-start the relationship, the Subway brand has been sending its range of Low Fat Subs to participants on Liverpool FC Foundation programmes all week.
The move follows similar link-ups with Vauxhall, Garuda Indonesia and Dunkin' Donuts, as Liverpool look to expand its commercial revenue ahead of its return to Champions League football next season.
Billy Hogan, the club's chief commercial officer, said.“We’re delighted to welcome the Subway brand as an official partner to Liverpool FC.
“We’ve worked closely with the Subway team over the last few weeks and have seen first-hand value they place on giving back to local communities.
“We are excited to be joining forces with a global organisation who are just as passionate about making a positive difference to their communities as we are.”
Subway has over 41,000 stores across the world, with 1,769 in the UK – 31 of which are in and around Liverpool.
Earlier this year the brand announced ambitious plans to increase this number to 3,000 SUBWAY® stores in the UK and Ireland over the next six years, creating around 13,000 new jobs.
Manaaz Akhtar, regional marketing director for the Subway brand in Europe, commented “As a brand, we are committed to supporting everyone to be more active in their everyday lives and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level.
“Whether playing at the top of the Premier League or just having a kick about in the park, the Subway brand can offer a wide range of nutritious options to help you deliver your best performance”.
