Super Six

Liverpool FC worth nearly $1bn and in world football's 'Super Six' says Forbes

Reds' value jumps considerably in last 12 months but Premier League rivals improving ever quicker



Liverpool FC’s value has jumped by 42% to almost $1bn (£644m) with the club now ranked the eighth most valuable football club in the world in this year’s Forbes list.

It means the value of the club has jumped by almost $300m in just 12 months after being valued at $691m in last year’s table where the Reds were ranked in 10th place.

Liverpool have leap-frogged Italian giants Juventus (ninth) and AC Milan (10th) primarily on the back of the recent £5.136billion domestic television deal for Premier League clubs.

Forbes go further and have named what they refer to as the Super Six – clubs which rank in the top 10 around the world in five crucial areas: social media following, matchday revenue, broadcasting revenue and commercial revenue.



Liverpool are named in that Super Six alongside Barcelona, Chelsea, Manchester City, Manchester United and Real Madrid. Forbes says that “these teams have created a large, global following and have figured out how to monetize it.”

Based on the 2013/14 figures the Reds ranked seventh on social media, eighth on commercial and matchday revenues and ninth in TV revenue.

If that is the good news the bad news for owners FSG and chief executive Ian Ayre is that Liverpool’s Premier League rivals are expanding at just as quick or at an even greater rate.

Real Madrid retain their place as the most valuable football team in the world for a third straight year, but Manchester United could soon topple them.

The reigning European champions’ value has dropped 5% to £2.13billion this year, with Barcelona second with a value of £2.07billion.



Manchester United though are hot on their heels and are now valued at £2.03billion, up 10% and more than three times that of Liverpool.

Officials at Old Trafford signed a long-term kit sponsorship deal with US car giant Chevrolet worth a reported £53million per season.

Next term a huge £750million deal with Adidas – a “global technical sponsorship and dual branded licensing deal” running for 10 years – will commence and United believe it is the biggest kit deal in sport and may well help them surpass Barcelona and Real Madrid.

Also of concern for Liverpool will be the seemingly inexorable commercial rise of Manchester City and Chelsea.

Among the top 20 clubs, Manchester City’s value has increased the most at 59% to £905m, leaving them the fifth most valuable club while Chelsea weren’t far behind, rising 58% to £898m and sixth place.

Arsenal are also deemed more valuable than Liverpool, ranking seventh at £859m.

German giants Bayern Munich are rated the fourth most valuable club but miss out on the Super Six because of the lower broadcasting revenues available in Germany.

Altogether there are eight Premier league clubs in the world’s top 20 including Tottenham, Newcastle and West Ham.

Forbes’ top 10 most valuable teams of 2015:

1) Real Madrid 3.26billion (£2.13billion)

2) Barcelona 3.16billion (£2.07billion)

3) Manchester United 3.10billion (£2.03billion)

4) Bayern Munich 2.35billion (£1.54billion)

5) Manchester City 1.38billion (£905million)

6) Chelsea 1.37billion (£898million)

7) Arsenal 1.31billion (£859million)

8.) Liverpool 982million (£644million)

9) Juventus 837million (£549million)

10) AC Milan 775million (£508million)

http://www.liverpoolecho.co.uk/sport/liverpool-fc-worth-nearly-1bn-9198074

No more excuses, FSG. Time to give the manager the financial backing that will put another challenge in and give us a Summer we can actually get excited about!

I think that proves they are doing nothing but putting money into LFC, remember where we were 5 years ago?

How does that prove they are putting  money in it already states in that , the jump was made on the back of tv money and marketing fck all to do with them putting short arms in deep pockets .

Things are good on the business side with FSG, and ok on the footi side.

Now to make things better than ok on the footi side please FSG, back BR properly this summer, and break the bank for some proper classy players, no more potential.

Great news on the business front, now is the time for FSG to splash out on some real quality players. Only then will the team move up the Premier league, which what mainly counts to the long suffering fans of this great club.

Wish I was a share holder and not a football fan.

I think that proves they are doing nothing but putting money into LFC, remember where we were 5 years ago?

Well thanks for that, Mr Ayre.

They put F**k all in.
Still 120m of debt on the club.
All the stars have left.
sh*te as replacements.
Brutal player wage slashes.
Tiny net spend (funded by wage slashes)
Rip off £50 tickets. TEN TIMES the price of Bayern's, Real's and Barce's comparable tickets.

But hey, you keep patting your bosses on the back.

I give you the prize for the most laughable post of May.
Did you think it was April fools day or something?

Greedy, extremist maggots.

They love bigging themselves up as a rip off outfit.
Not so keen to explain superstars being swapped for supershite.

Freeloading on all the work of Rafa, Paisley, Shanks, John Moores, John Smith etc.

Shanks would have beat the sh*t out of John Henry is he called LFC a "brand".

How does that prove they are putting  money in it already states in that , the jump was made on the back of tv money and marketing fck all to do with them putting short arms in deep pockets .

Infact, we're not even considered a big club any more.
Its just an elaborate scam, analogous to "traditional" asset stripping.
Death by a thousand cuts. Or rather 10 or 15 in thise case.
Death by 18 pieces of sh*t in Boston.

RIP LFC

What it proves is that they're running the business effectively and have benefited from increased TV revenue. What it also proves is that they're running the football side ineffectively because our rivals are all pulling away from us because our rivals are all willing to buy in players for the here and now and so have all benefited from regular Champions League Football. What it proves is FSG, whilst responsible owners, have a footballing model that is flawed and needs to change. So, as I said at the end of the post, no more excuses, now is the time to bring in some star dust and accelerate our growth by breaking back in to the Champions league and working towards winning the title in the next couple of years.

We might be ahead of Juve in the riches table, but they is in the semi of the CL. Food for thought alright.

I still think FSG deserve some credit for generating this money, and stabilising the club.

But I also agree that we need to start winning things, which means more investment properly in the team.

Look at the arsenal model though lads, they built that new stadium and penny pinched on the team for what best part of 10 years, now they are in a position where thier squad is good quality, and they can now afford to go and spend big on the right players. They have also started to win trophies, they could win back to back FA Cups. And continue to be in the top 4.

So there are different ways of competing, not all the Man CIty\chavski moneybags way.

How much longer though can we trade on history and former glories , sponsers are surely attracted to winning formula's , our name will only go so far the clock is ticking .On fsg .

How much longer though can we trade on history and former glories , sponsers are surely attracted to winning formula's , our name will only go so far the clock is ticking .On fsg .

The maggots have been here since 2010. Weakened the team. Increasingly ripped off the fans. Same 125m debt on the club accts with much more further up the ownership chain. Same disinterested faceless Yanks in charge.
Next scam is the "ohh we have to pay for the new stand" scam ie ANOTHER 7 years.

LEts be honest. They are cu*ts. These leopards won't change their spots in another 5 yrs.

I still think FSG deserve some credit for generating this money, and stabilising the club.

But I also agree that we need to start winning things, which means more investment properly in the team.

Look at the arsenal model though lads, they built that new stadium and penny pinched on the team for what best part of 10 years, now they are in a position where thier squad is good quality, and they can now afford to go and spend big on the right players. They have also started to win trophies, they could win back to back FA Cups. And continue to be in the top 4.

So there are different ways of competing, not all the Man CIty\chavski moneybags way.

Is this some sort of wind up post again?

The same Arsenal that was booed off the pitch last yr. The same Arsenal that one about ONE trophy in was it EIGHT years or so? The same Arsenal with ONE HUNDRED POUND NON CORPORATE TICKETS? The same Arsenal that sold all its stars esp to Man City and others.

If Arsenal is some sort of "model", I'll f**k off and watch Trannymere.

Arsenal, Manc Utd, Lpool ALL run by greedy, lying, disinterested foreign cu*ts.
All lost out to serious owners both at home AND abroad.

Since American ownership our formerly top PL clubs have dropped like sacks of sh*t in the Champs Lge.

If Arsenal are a "football club", most fans (not the day trippers from the Middle East etc) will tell Kroenke to shove the "brand" up his arsenal hole.

PS selling all your decent players is NOT "stabilising" a club. Its KILLING it.

Oh great!
Pity 4 of the ones ahead are in the same league.

FSG must be loving this - another way to dampen down expectations with 4 Premier League teams being ahead of us.

Thats all gutter rags like Forbes are interested in.
How much "Team USA Inc" is "worth".

The club was sold for 224m a few yrs back. And then supposedly 300m or so to Yanksters 2.0.

Yet the creeps want a BILLION USD to have us rid of Parasites v2?

Nothing but scum. Cultural terrorists. Stick your "brand" up your arseholes. Lets see how Forbes value it then.

"Super six" and we replace Torres and Suarez with Carroll and balotelli...

Bet that journo-blert has never even WAT|CHED a footie match..

Oh great!
Pity 4 of the ones ahead are in the same league.

Another reason for us to learn our place in the pecking order.

AmericanPlant, did we not replace Suarez with Balotelli 16m, Lambert 3m, Lallana 25m, Markovic 20m, Moreno 12m, Manquillo f, Lovren 20m and Can 10m? Around a £100m worth. That tells me that the owners aren't the problem here.  When the fans were lining the streets before the Spurs, Citeh and Chelsea home games last season I didn't hear a whistle about the owners.

AmericanPlant why don't you go and support Chelsea or City then lad because it seems pretty clear you would like our club to be ran like theirs?

First of all, ticket prices are a joke for any big club in the premiership. You moan that FSG won't invest into the squad but the contradict yourself and say ticket prices are too expensive. The four clubs above us sell their tickets at the same price if not more. We can't drop ours until they drop theirs or we risk falling behind - its something the FA have to look into and put a cap on prices, you can't blame FSG for that.

''Our cheapest season tickets= FIVE TIMES the price of R Madrid's cheapest''.  Again, Real Madrid have a larger capacity than we do. Real Madrid are a bigger brand than we are and sell much more merchandise etc. There is no competition in LA Liga so they are almost certain to qualify for the CL year in year out. La Liga isn't as rich or as entertaining as the premier league either. Who would pay £50 to watch Madrid at home to F***ing Eibar? There is very few away travel taking up seats too. So they can afford and have reason to drop their prices - we can't yet.

We've reduced our wage bill yes but lets have a look at some of those players. Reina wanted to go he made that clear. Agger was crocked and could never play a full season for us - if you owned Liverpool would you pay a player top wages who was only fit to play half a season? Same with Carra and Gerrard, both became squad players, so if you owned LFC and if it was YOUR money, would you pay those players top dollar every week who don't always feature for us? I wouldn't. So I don't blame them for reducing the wage bill.

Where I do agree with you is that we haven't replaced them. We haven't brought in any players with that sort of calibre just yet.

BUT we have spent money under FSG. Regardless of net spend, we have spent big under FSG. I've read we have spent over 300m since Rodgers has been here.  I cant be arsed right now working it all out but if that's true then that is a hefty amount - REGARDLESS OF SALES.

Its all football manager sh*t, but I reckon within 3 years I could make a quality team/squad after spending 300m starting from scratch - under their youth policies or not.

FSG's policies are certainly questionable and they aren't perfect by any means but they aren't as tragic as you make out either. They could be a lot F***ing worse. In the summer this forum was full of praise for them in the transfer threads and the majority of us were happy with Lallana, Markovic, Lovren, even F***ing Balotelli.

I'm thankful that we aren't anything like City & Chelsea who sack managers every season & play football manager every summer. I'd F***ing hate to be like that. Winning silverware wouldn't feel right knowing some criminal turned up and bought you it.  That criminal will F**k off one day too and leave them in the sh*t - they'll probably go Bankrupt and drop down the divisions, so I hope they enjoy it while it lasts.

A question for you, if we are taken over in the summer by some arab billionaire and we spent 200m on superstars and go on to win the league next season, would that feel as sweet for you compared to if we had won it last season?

The club was in absolute ruins when FSG took over. I'll state again that I don't think they are perfect by any means but we could be a lot F***ing worse. They are doing 'alright'.

AmericanPlant why don't you go and support Chelsea or City then lad because it seems pretty clear you would like our club to be ran like theirs?

First of all, ticket prices are a joke for any big club in the premiership. You moan that FSG won't invest into the squad but the contradict yourself and say ticket prices are too expensive. The four clubs above us sell their tickets at the same price if not more. We can't drop ours until they drop theirs or we risk falling behind - its something the FA have to look into and put a cap on prices, you can't blame FSG for that.

''Our cheapest season tickets= FIVE TIMES the price of R Madrid's cheapest''.  Again, Real Madrid have a larger capacity than we do. Real Madrid are a bigger brand than we are and sell much more merchandise etc. There is no competition in LA Liga so they are almost certain to qualify for the CL year in year out. La Liga isn't as rich or as entertaining as the premier league either. Who would pay £50 to watch Madrid at home to f**king Eibar? There is very few away travel taking up seats too. So they can afford and have reason to drop their prices - we can't yet.

We've reduced our wage bill yes but lets have a look at some of those players. Reina wanted to go he made that clear. Agger was crocked and could never play a full season for us - if you owned Liverpool would you pay a player top wages who was only fit to play half a season? Same with Carra and Gerrard, both became squad players, so if you owned LFC and if it was YOUR money, would you pay those players top dollar every week who don't always feature for us? I wouldn't. So I don't blame them for reducing the wage bill.

Where I do agree with you is that we haven't replaced them. We haven't brought in any players with that sort of calibre just yet.

BUT we have spent money under FSG. Regardless of net spend, we have spent big under FSG. I've read we have spent over 300m since Rodgers has been here.  I cant be arsed right now working it all out but if that's true then that is a hefty amount - REGARDLESS OF SALES.

Its all football manager sh*t, but I reckon within 3 years I could make a quality team/squad after spending 300m starting from scratch - under their youth policies or not.

FSG's policies are certainly questionable and they aren't perfect by any means but they aren't as tragic as you make out either. They could be a lot f**king worse. In the summer this forum was full of praise for them in the transfer threads and the majority of us were happy with Lallana, Markovic, Lovren, even f**king Balotelli.

I'm thankful that we aren't anything like City & Chelsea who sack managers every season & play football manager every summer. I'd f**king hate to be like that. Winning silverware wouldn't feel right knowing some criminal turned up and bought you it.  That criminal will f**k off one day too and leave them in the sh*t - they'll probably go Bankrupt and drop down the divisions, so I hope they enjoy it while it lasts.

A question for you, if we are taken over in the summer by some arab billionaire and we spent 200m on superstars and go on to win the league next season, would that feel as sweet for you compared to if we had won it last season?

The club was in absolute ruins when FSG took over. I'll state again that I don't think they are perfect by any means but we could be a lot f**king worse. They are doing 'alright'.

Why don't you go and support the American Tea Party. Or whatever it is money greedy Americans are actually interested in.

I don't need a lecture from you about which football team I should support.

And for the record, its not a "football club" its an "entertainment brand" these days, part of a hedge fund portfolio. It makes as much sense as "supporting" RBS.

Fenway are confidence tricksters. The real fans, the real analysts don't have any problem working that out.
All you want to do is parrot a load of tripe to keep the fans being ripped off.

There was a vast amt of money available to rebuild. But they chose to lay 120m in purchase debt on the club instead - just like Scammers version 1.

We're no better off the five yrs ago. As Rafa would say "that is a fact".

Don't bother replying, you're boring...