FSG Apologise & Revise 16/17; 17/18 Ticket Pricing

https://twitter.com/pjoyceexpress/status/697495304216641536

https://twitter.com/pjoyceexpress/status/697495846376628224

Andy Hunter

Liverpool’s owners, Fenway Sports Group, have performed a major U-turn over their planned ticket price rises and issued a public apology to supporters who walked out of Saturday’s game against Sunderland.


Liverpool owners’ open letter to supporters over ticket price proposals

The compromise that manager Jürgen Klopp had called for has resulted in general admission prices being frozen at 2015-16 levels for the next two seasons, the removal of game categorisations and the number of £9 tickets being increased to 10,000 across a Premier League campaign.

In an open letter to the club’s fans, principal owner John W Henry, chairman Tom Werner and FSG president Mike Gordon concede “part of the ticketing plan we got wrong” and that it was the strength of opposition to their proposals, with 10,000 fans leaving in the 77th minute of Saturday’s match, that forced the rethink.

The highly-controversial plans for a £77 match ticket in the new, redeveloped Main Stand and season tickets of £1,029 have been scrapped. Instead, they will remain at £59 and £869 respectively.

FSG are to freeze their revenue streams from general admission tickets for the 2016-17 and 2017-18 seasons rather than seek to raise income once Anfield’s capacity rise to 54,000 to £39m per season.

http://www.theguardian.com/football/2016/feb/10/liverpool-back-down-ticket-prices-77


The statement in full from FSG:

FSG Statement Regarding Ticket Prices

Dear Liverpool Supporters:

It has been a tumultuous week. On behalf of everyone at Fenway Sports Group and Liverpool Football Club we would like to apologize for the distress caused by our ticket pricing plan for the 2016/17 season.

The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true.

From our first days as owners we have understood that serving as custodians of this incredible institution is a distinct privilege and as such, we have been driven solely by the desire to return LFC to the pinnacle of football.

In the world of modern football, growing the club in a sustainable way is essential to realizing this objective.

To that end, we have never taken a single penny out of the football club. Instead we have injected vast sums of our own money to improve the playing squad and modernize LFC’s infrastructure — exemplified by the £120 million advance from FSG to build the new Main Stand.

This massive undertaking was made in order to provide more supporters access to Anfield and also to produce additional revenue to help us compete financially with clubs that have greater resources.

When it opens in August this year the stand will accomplish those goals thereby fulfilling a promise we made upon acquiring LFC in 2010.

We were strongly engaged in the process to develop the ticketing plan for 2016/2017. We met directly with representatives of LFC’s Supporters’ Committee and along with LFC management, wholeheartedly agreed with major concerns raised, notably: access for local and young supporters; engagement and access to Anfield for local children; access to Premier League matches for those in Liverpool most challenged by affordability.

We believe the plan successfully addressed these concerns and are disappointed that these elements have been either lost or, worse, characterized as cynical attempts to mask profiteering in the plan as a whole. Rather, we prefer to look at them as the parts of the ticketing plan we got right.

On the other hand, part of the ticketing plan we got wrong.

In addition to the other elements of the plan we proposed price increases on a number of tickets. These pricing actions generated growth in General Admission ticketing revenue on a like for like basis exclusive of revenue from newly added GA seats.

We believed by delivering a vastly improved seat offering in what will be the newest stand in English football, concentrating the price increases on those tickets typically purchased by fans least sensitive to affordability, and for LFC to begin repaying the £120million advance from FSG for the new Main Stand that these increases were supportable even in the context of growth in revenues from the new Premier League TV deal.

However, the widespread opposition to this element of the plan has made it clear that we were mistaken.

A great many of you have objected strongly to the £77 price level of our most expensive GA seats and expressed a clear expectation that the club should forego any increased revenue from raising prices on GA tickets in the current environment.

Message received.

After an intense period of consultation with LFC management we have decided to make major revisions to our ticketing structure for 2016/17:

• Removal of game categorisation – regardless of the opposition fans will pay the same price for matchday tickets.

• The pricing of tickets will be readjusted to result in zero revenue growth from GA ticketing on a like for like basis.

• Though individual ticket prices may move marginally from this season, we are freezing our 2016/17 GA ticket revenue at the 2015/16 level exclusive of newly added seats in the new Main Stand.

• The price of our highest General Admission ticket will be frozen at the 2015/16 level - £59.

• The price of our highest Season Ticket will be frozen at the 2015/16 level - £869. The lowest price reducing a further £25 from the 2015/16 level to £685, as well as all other tiers being frozen or reduced.

• £9 GA seats will be offered for each and every Premier League match, an allocation of more than 10,000 tickets across the season.

News breaking of a price freeze for next two seasons on all tickets, no game categorisations and the £9 tickets have increased to 10,000 seats over the course of the season!

Well done reds!!

https://twitter.com/pjoyceexpress/status/697495304216641536

https://twitter.com/pjoyceexpress/status/697495846376628224

News breaking of a price freeze for next two seasons on all tickets, no game categorisations and the £9 tickets have increased to 10,000 seats over the course of the season!

Well done reds!!

Get the F**k in and well done to all those who walked!!

To those who said it was a waste of time and stayed in their seats - 

Oh and "Liverpool - a socialist bastion where injustice is fought by all for the benefit of everyone."

Posted this in FSG..sorry for double.

It was interesting listening to the TAW guys talking to the SoS, SpionKop and other group leaders regarding what is happening with the owners. These guys have been meeting with the club for 13 months regarding ticket prices and trying to head off what happened this passed weekend.

General consensus from the three major groups was that FSG were no H&G not by a long shot; however there is a deep deep what they believe cultural divide that separates the two parties...ownership/supporters.

Seemed from the conversation it was like humans talking to martians...at one point the Spion Kop guy had talked to Gordon a few weeks ago and spoke about a trend to over time lower prices across the board...Gordon just looked at him with a blank face as responded.."why on earth would we ever do that?"

Coming from the three groups representatives it is obvious that those people from the club that the owners count on to advise them (ie..the chapel street crowd) have really not been advising but moreso just paying lip service and not explaining how serious the issues are with Boston. They mentioned how the walkout totally threw the owners off and that the so called advisers are probably being called to the carpet on this.

In the end who knows...as they said PL owners are a great big gentleman's club and it might take a league wide protest to make this happen for all clubs just not LFC.

Andy Hunter

Liverpool’s owners, Fenway Sports Group, have performed a major U-turn over their planned ticket price rises and issued a public apology to supporters who walked out of Saturday’s game against Sunderland.


Liverpool owners’ open letter to supporters over ticket price proposals

The compromise that manager Jürgen Klopp had called for has resulted in general admission prices being frozen at 2015-16 levels for the next two seasons, the removal of game categorisations and the number of £9 tickets being increased to 10,000 across a Premier League campaign.

In an open letter to the club’s fans, principal owner John W Henry, chairman Tom Werner and FSG president Mike Gordon concede “part of the ticketing plan we got wrong” and that it was the strength of opposition to their proposals, with 10,000 fans leaving in the 77th minute of Saturday’s match, that forced the rethink.

The highly-controversial plans for a £77 match ticket in the new, redeveloped Main Stand and season tickets of £1,029 have been scrapped. Instead, they will remain at £59 and £869 respectively.

FSG are to freeze their revenue streams from general admission tickets for the 2016-17 and 2017-18 seasons rather than seek to raise income once Anfield’s capacity rise to 54,000 to £39m per season.

http://www.theguardian.com/football/2016/feb/10/liverpool-back-down-ticket-prices-77

Get the f**k in and well done to all those who walked!!

To those who said it was a waste of time and stayed in their seats - 

The SoS fellas were saying if all they did was freeze prices for a season or two it was nothing more than a stall..they need to start lowering prices across the board over 5-7 years for them to be happy.

Wow! Fan power has worked. Big president set now. Well done to those that walked out. 

The SoS fellas were saying if all they did was freeze prices for a season or two it was nothing more than a stall..they need to start lowering prices across the board over 5-7 years for them to be happy.

It'll come mate if the numbers don't add up, which I'm sure they're already calculating. 

We need our brothers and sisters from Clubs across the land to realise they too can make a difference so the Corporate greed is kept at bay throughout football.

Outstanding news as a result of the efforts of all those that took part. Well done Redmen!

I bet Ian Ayre is sat very uncomfortably after his 'look at the facts' spiel.

I've just read the open letter from Henry & Co and it couldn't be more different to Ayres message.

Posted this in FSG..sorry for double.

It was interesting listening to the TAW guys talking to the SoS, SpionKop and other group leaders regarding what is happening with the owners. These guys have been meeting with the club for 13 months regarding ticket prices and trying to head off what happened this passed weekend.

General consensus from the three major groups was that FSG were no H&G not by a long shot; however there is a deep deep what they believe cultural divide that separates the two parties...ownership/supporters.

Seemed from the conversation it was like humans talking to martians...at one point the Spion Kop guy had talked to Gordon a few weeks ago and spoke about a trend to over time lower prices across the board...Gordon just looked at him with a blank face as responded.."why on earth would we ever do that?"

Coming from the three groups representatives it is obvious that those people from the club that the owners count on to advise them (ie..the chapel street crowd) have really not been advising but moreso just paying lip service and not explaining how serious the issues are with Boston. They mentioned how the walkout totally threw the owners off and that the so called advisers are probably being called to the carpet on this.

In the end who knows...as they said PL owners are a great big gentleman's club and it might take a league wide protest to make this happen for all clubs just not LFC.

Exactly what I've been posting in here since the walkout mate. 

It's been one big clusterfuck in the sense that they believed it would be accepted.  Misjudging your Customer base, in such spectacular fashion is not what a good CEO should do.

Damage limitation.

What they're hoping is that this will prevent further walkouts whilst still making significant income.

I'm not sure if this is good or bad at the moment. What happened to "Twenty's plenty"?

I bet Ian Ayre is sat very uncomfortably after his 'look at the facts' spiel.

I've just read the open letter from Henry & Co and it couldn't be more different to Ayres message.

My thinking as well mate. Makes Ayre look a bit of a tw*t... still that's nothing new for Ian.

I bet Ian Ayre is sat very uncomfortably after his 'look at the facts' spiel.

I've just read the open letter from Henry & Co and it couldn't be more different to Ayres message.

I think his statement/interview on Friday probably added half the numbers to those who walked mate.  You don't treat Scousers like fools and expect it to go unnoticed 

Exactly what I've been posting in here since the walkout mate. 

It's been one big clusterfuck in the sense that they believed it would be accepted.  Misjudging your Customer base, in such spectacular fashion is not what a good CEO should do.

I understand the cultural thing they spoke of....I mean here ticket prices are crazy for all major sports but you would never see any type of campaign or protest...basically here if you can't afford it then either work harder and make more money or don't go...that is the culture here and its the way its always been.

The issue is that unless FSG want to go through this all the time they better get advisers that are going to give them the straight scoop and not just lip service.

Credit to the owners for holding their hands up and saying 'we f***d this up, and here is the new plan instead'

Bit like the honesty Klopp gives us as well as manager. Will be curious as to how this is spun by the media, but its certainly a win for the fans

So proud of the supporters for this!

Incredible. I was sceptical about how much the protest would impact as I was sure corporate greed in some way or another would win out but I've been proved wrong. An incredible effort by all. Renewed my faith in the power of protest. It could only be Liverpool supporters who could do that. I stand and salute you all!

Could it follow suit nationwide?

It's a start, although I'm sure that even the Prime Minister of this country chalking the rise up to pure greed and the entire thing becoming wholly politicised had nothing to do with it. But cynicism aside, like I said, it's a start. Now we need to see ticket pricing going the opposite way to TV revenue because any rebuilding of Liverpool as a powerhouse starts with the atmosphere at Anfield. Hopefully they'll take these concerns more seriously this time.

I understand the cultural thing they spoke of....I mean here ticket prices are crazy for all major sports but you would never see any type of campaign or protest...basically here if you can't afford it then either work harder and make more money or don't go...that is the culture here and its the way its always been.

The issue is that unless FSG want to go through this all the time they better get advisers that are going to give them the straight scoop and not just lip service.

Precisely AZ. 

Yes men are only any good if you're not interested in hearing the reality of the decisions.

As for the cultural thing - they should have done their due diligence properly before they bought us then because Liverpool people will never accept injustice or having their beloved Club taken from the.

Hillsborough and our outing of H&G should have shown them that.

the idiot known as Mathew syed from the Times suggests that if you don't like the price you don't have to go its supply and demand don't you know.
On that basis why would anyone got to Villa at the moment as they are doomed for the drop yet 30,000 supporters go every home game even though they don't have to I wonder how he would explain that. This is part of the problem football has been taken over by smart arse wealthy people who haven't a clue why people go to the game. Why would anyone go to watch Tranmere or Chester or Wrexham because it means so much to them and its a part of who they are part of their indentity and that matters.

Part of clubs official announcement.
"Message received.

After an intense period of consultation with LFC management we have decided to make major revisions to our ticketing structure for 2016-17:

Removal of game categorisation – regardless of the opposition fans will pay the same price for matchday tickets.
The pricing of tickets will be readjusted to result in zero revenue growth from GA ticketing on a like-for-like basis.
Though individual ticket prices may move marginally from this season, we are freezing our 2016-17 GA ticket revenue at the 2015-16 level exclusive of newly-added seats in the new Main Stand.
The price of our highest general admission ticket will be frozen at the 2015-16 level - £59.
The price of our highest season ticket will be frozen at the 2015-16 level - £869. The lowest price reducing a further £25 from the 2015-16 level to £685, as well as all other tiers being frozen or reduced.
£9 GA seats will be offered for each and every Premier League match, an allocation of more than 10,000 tickets across the season."

Wow,is this it guys,could we say that yours walkout was successful?

I'd say that's 1-0 to the supporters, but it's early doors yet, like FSF, I stand and salute all those who took part, have to agree to for the hats off to the owners, there isn't a cat in hells chance Herpes & Gonhorrea would have admitted they fu**ed up !




YNWA

Part of clubs official announcement.
"Message received.

After an intense period of consultation with LFC management we have decided to make major revisions to our ticketing structure for 2016-17:

Removal of game categorisation – regardless of the opposition fans will pay the same price for matchday tickets.
The pricing of tickets will be readjusted to result in zero revenue growth from GA ticketing on a like-for-like basis.
Though individual ticket prices may move marginally from this season, we are freezing our 2016-17 GA ticket revenue at the 2015-16 level exclusive of newly-added seats in the new Main Stand.
The price of our highest general admission ticket will be frozen at the 2015-16 level - £59.
The price of our highest season ticket will be frozen at the 2015-16 level - £869. The lowest price reducing a further £25 from the 2015-16 level to £685, as well as all other tiers being frozen or reduced.
£9 GA seats will be offered for each and every Premier League match, an allocation of more than 10,000 tickets across the season."

Wow,is this it guys,could we say that yours walkout was successful?

I would say so. This is a significant milestone in the war on ticket prices. Credit must go to the club for reviewing their previous decision and making these changes.

well done fans

also good to see a quick u-turn from the owners.....

now time to protest about the committee   

I've pinned this topic for tonight.

FSG's message to Liverpool supporters

Principal Owner John W Henry, Chairman Tom Werner and President Mike Gordon have tonight issued the following message to Liverpool supporters...

Dear Liverpool supporters,

It has been a tumultuous week. On behalf of everyone at Fenway Sports Group and Liverpool Football Club, we would like to apologise for the distress caused by our ticket pricing plan for the 2016-17 season.

The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true.

From our first days as owners we have understood that serving as custodians of this incredible institution is a distinct privilege and as such, we have been driven solely by the desire to return LFC to the pinnacle of football. In the world of modern football, growing the club in a sustainable way is essential to realising this objective.

To that end, we have never taken a single penny out of the football club. Instead we have injected vast sums of our own money to improve the playing squad and modernise LFC’s infrastructure - exemplified by the £120million advance from FSG to build the new Main Stand. This massive undertaking was made in order to provide more supporters access to Anfield and also to produce additional revenue to help us compete financially with clubs that have greater resources. When it opens in August this year, the stand will accomplish those goals, thereby fulfilling a promise we made upon acquiring LFC in 2010.

We were strongly engaged in the process to develop the ticketing plan for 2016-17. We met directly with representatives of LFC’s Supporters’ Committee and along with LFC management, wholeheartedly agreed with major concerns raised, notably: access for local and young supporters; engagement and access to Anfield for local children; access to Premier League matches for those in Liverpool most challenged by affordability.   

We believe the plan successfully addressed these concerns and are disappointed that these elements have been either lost or, worse, characterised as cynical attempts to mask profiteering in the plan as a whole. Rather, we prefer to look at them as the parts of the ticketing plan we got right.

On the other hand, part of the ticketing plan we got wrong.

In addition to the other elements of the plan we proposed price increases on a number of tickets. These pricing actions generated growth in general admission ticketing revenue on a like-for-like basis exclusive of revenue from newly-added GA seats.

We believed by delivering a vastly improved seat offering in what will be the newest stand in English football, concentrating the price increases on those tickets typically purchased by fans least sensitive to affordability, and for LFC to begin repaying the £120million advance from FSG for the new Main Stand that these increases were supportable even in the context of growth in revenues from the new Premier League TV deal.

However, the widespread opposition to this element of the plan has made it clear that we were mistaken.

A great many of you have objected strongly to the £77 price level of our most expensive GA seats and expressed a clear expectation that the club should forego any increased revenue from raising prices on GA tickets in the current environment.

Message received.

After an intense period of consultation with LFC management we have decided to make major revisions to our ticketing structure for 2016-17:

Removal of game categorisation – regardless of the opposition fans will pay the same price for matchday tickets.
The pricing of tickets will be readjusted to result in zero revenue growth from GA ticketing on a like-for-like basis.
Though individual ticket prices may move marginally from this season, we are freezing our 2016-17 GA ticket revenue at the 2015-16 level exclusive of newly-added seats in the new Main Stand.
The price of our highest general admission ticket will be frozen at the 2015-16 level - £59.
The price of our highest season ticket will be frozen at the 2015-16 level - £869. The lowest price reducing a further £25 from the 2015-16 level to £685, as well as all other tiers being frozen or reduced.
£9 GA seats will be offered for each and every Premier League match, an allocation of more than 10,000 tickets across the season.
We would hasten to add that the other initiatives announced last week in the 2016-17 plan will remain:

17-21 young adult concession – 20,000 tickets across the Premier League season available at a 50 per cent reduction for young people.
1,000 tickets to Premier League matches across the season will be given away free of charge to Liverpool schoolchildren based on merit, as recommended by their teachers.
As a sign of our commitment to this improved ticketing structure, we are further announcing that this plan shall be in effect for both the 2016-17 and 2017-18 seasons. For the next two seasons, LFC will not earn a single additional pound from increasing general admission ticket prices.

We believe we have demonstrated a willingness to listen carefully, reconsider our position, and act decisively. The unique and sacred relationship between Liverpool Football Club and its supporters has always been foremost in our minds. It represents the heartbeat of this extraordinary football club.

More than any other factor by far, that bond is what drives us to work tirelessly on behalf of the club and its future. We have great conviction in our world-class manager and our young, talented squad and know that in time the on-pitch success we all crave will be realised.

We look forward to sharing in that success with you.

http://www.liverpoolfc.com/news/announcements/206821-fsg-s-message-to-liverpool-supporters

Well done to everyone that walked.
I wasn't expecting such a swift turn around from the club either.

As someone who wasn't particularly keen on the method of protest can i just hold my hands up and say well done to all concerned. Interesting to see if other clubs wake up, not holding my breath though

Well done, I figured it would work. Americans hate egg on their face.

Well done boys,well done,i am glad to see that some fans still have an impact.
I am proud to be a Liverpool supporter!

Stalling, face saving call it what you want but those wonderful people that left the ground caused them huge personal embarrassment.  Sorry to seem less than impressed but I am not forever in their debt for them lending the club "their club" money to build a stadium extension on "their Stadium". So when they sell they will deduct any money paid back  because they wouldn't want that paid back twice once from the club and once from the new owners. Keep the pressure up don't blink now because they will definitely blink first

It seems it's not as good as the PR would have you believe.

With removing the categorisation of ticket prices, all games will be priced as Cat A meaning some fans tickets will increase.

http://www.liverpoolfc.com/tickets/match-day-premier-league-prices-2016-17

https://twitter.com/LFC/status/697496374045233152

https://twitter.com/LFC/status/697498815096606720

https://twitter.com/LFC/status/697501910782341120

https://twitter.com/LFC/status/697502382557630464



Wow. Well done Red Men & Women.

It seems it's not as good as the PR would have you believe.

With removing the categorisation of ticket prices, all games will be priced as Cat A meaning some fans tickets will increase.

http://www.liverpoolfc.com/tickets/match-day-premier-league-prices-2016-17

Some are Cat A prices, most are between A & B and quite a lot are between B & C.

I still think that the whole "Twenty's Plenty" movement should be going full throttle now rather than us celebrating this as a victory. It's not. Prices are still extortionate.

Some are Cat A prices, most are between A & B and quite a lot are between B & C.

I still think that the whole "Twenty's Plenty" movement should be going full throttle now rather than us celebrating this as a victory. It's not. Prices are still extortionate.

Agreed mate but I think there's plenty happening across the country that it'll get put back on the table. 

The Supporters Club Federation are meeting all PL Supporters Clubs to discuss the next move. 

The cap of £30 for away tickets that was voted against by 7 PL Clubs, us being one of them, will be discussed again at the March meeting.

And not that it means anything but there was something in Parliament today, no idea what like but it was about ticket prices.

I think there's plenty more to come from this mate, although I think it needs other Clubs fans to get on board and do something about their prices for it to gain real traction.

FSG's message to Liverpool supporters

Principal Owner John W Henry, Chairman Tom Werner and President Mike Gordon have tonight issued the following message to Liverpool supporters...

Dear Liverpool supporters,

It has been a tumultuous week. On behalf of everyone at Fenway Sports Group and Liverpool Football Club, we would like to apologise for the distress caused by our ticket pricing plan for the 2016-17 season.

The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true.

From our first days as owners we have understood that serving as custodians of this incredible institution is a distinct privilege and as such, we have been driven solely by the desire to return LFC to the pinnacle of football. In the world of modern football, growing the club in a sustainable way is essential to realising this objective.

To that end, we have never taken a single penny out of the football club. Instead we have injected vast sums of our own money to improve the playing squad and modernise LFC’s infrastructure - exemplified by the £120million advance from FSG to build the new Main Stand. This massive undertaking was made in order to provide more supporters access to Anfield and also to produce additional revenue to help us compete financially with clubs that have greater resources. When it opens in August this year, the stand will accomplish those goals, thereby fulfilling a promise we made upon acquiring LFC in 2010.

We were strongly engaged in the process to develop the ticketing plan for 2016-17. We met directly with representatives of LFC’s Supporters’ Committee and along with LFC management, wholeheartedly agreed with major concerns raised, notably: access for local and young supporters; engagement and access to Anfield for local children; access to Premier League matches for those in Liverpool most challenged by affordability.   

We believe the plan successfully addressed these concerns and are disappointed that these elements have been either lost or, worse, characterised as cynical attempts to mask profiteering in the plan as a whole. Rather, we prefer to look at them as the parts of the ticketing plan we got right.

On the other hand, part of the ticketing plan we got wrong.

In addition to the other elements of the plan we proposed price increases on a number of tickets. These pricing actions generated growth in general admission ticketing revenue on a like-for-like basis exclusive of revenue from newly-added GA seats.

We believed by delivering a vastly improved seat offering in what will be the newest stand in English football, concentrating the price increases on those tickets typically purchased by fans least sensitive to affordability, and for LFC to begin repaying the £120million advance from FSG for the new Main Stand that these increases were supportable even in the context of growth in revenues from the new Premier League TV deal.

However, the widespread opposition to this element of the plan has made it clear that we were mistaken.

A great many of you have objected strongly to the £77 price level of our most expensive GA seats and expressed a clear expectation that the club should forego any increased revenue from raising prices on GA tickets in the current environment.

Message received.

After an intense period of consultation with LFC management we have decided to make major revisions to our ticketing structure for 2016-17:

Removal of game categorisation – regardless of the opposition fans will pay the same price for matchday tickets.
The pricing of tickets will be readjusted to result in zero revenue growth from GA ticketing on a like-for-like basis.
Though individual ticket prices may move marginally from this season, we are freezing our 2016-17 GA ticket revenue at the 2015-16 level exclusive of newly-added seats in the new Main Stand.
The price of our highest general admission ticket will be frozen at the 2015-16 level - £59.
The price of our highest season ticket will be frozen at the 2015-16 level - £869. The lowest price reducing a further £25 from the 2015-16 level to £685, as well as all other tiers being frozen or reduced.
£9 GA seats will be offered for each and every Premier League match, an allocation of more than 10,000 tickets across the season.
We would hasten to add that the other initiatives announced last week in the 2016-17 plan will remain:

17-21 young adult concession – 20,000 tickets across the Premier League season available at a 50 per cent reduction for young people.
1,000 tickets to Premier League matches across the season will be given away free of charge to Liverpool schoolchildren based on merit, as recommended by their teachers.
As a sign of our commitment to this improved ticketing structure, we are further announcing that this plan shall be in effect for both the 2016-17 and 2017-18 seasons. For the next two seasons, LFC will not earn a single additional pound from increasing general admission ticket prices.

We believe we have demonstrated a willingness to listen carefully, reconsider our position, and act decisively. The unique and sacred relationship between Liverpool Football Club and its supporters has always been foremost in our minds. It represents the heartbeat of this extraordinary football club.

More than any other factor by far, that bond is what drives us to work tirelessly on behalf of the club and its future. We have great conviction in our world-class manager and our young, talented squad and know that in time the on-pitch success we all crave will be realised.

We look forward to sharing in that success with you.

http://www.liverpoolfc.com/news/announcements/206821-fsg-s-message-to-liverpool-supporters

Fair play to the owners. They've realised mistakes were made, the fans weren't listened to in the place and have had the decency to act upon it, albeit with a little push from the Anfield faithful. That's the power of solidarity. Hats off to one and all!

Good, clear to see in the letter they tried to use it as a PR exercise though. I suppose it will get plenty of coverage so they had to spin their version of it.

Without the walkout none of these revelations would have been clear to them, none of this bullshit that is in the letter would have been actioned so the only thing I think that deserves congratulating in all this is the fans that walked out.

A clear demonstration of fan power, as for the not a penny out of the club I wonder what rate that £120m they claim they've basically plowed into the club is earning them.

Anyway, at least they've done the right thing now, hopefully the rest of the greedy bas**rds in the league will follow suit.

I bet Ian Ayre is sat very uncomfortably after his 'look at the facts' spiel.

He's lost all credibility (if he had any).

Well done to all those who stood up (and walked) for the right thing.  A valuable lesson in life for those who just, literally, sit there and take the status quo.

The cap of £30 for away tickets that was voted against by 7 PL Clubs, us being one of them, will be discussed again at the March meeting.

In regards to that the 13 who voted for it should implement it and 'shame' the other 7.

In regards to that the 13 who voted for it should implement it and 'shame' the other 7.

They only need one more vote for for it to go through so let's hope Ayre/Gordon put that right in March.

Great news,all those naysayers saying it was pointless ...well it wasn't.
Well done to each an all who walked.

Incredible. I was sceptical about how much the protest would impact as I was sure corporate greed in some way or another would win out but I've been proved wrong. An incredible effort by all. Renewed my faith in the power of protest. It could only be Liverpool supporters who could do that. I stand and salute you all!

Same sentiments here. I have seen many protests over the years and all achieved nothing. I guess a kind of respect has to go to FSG for taking the views of the supporters into account, but as has been mentioned, a massive respect for those who walked out. I had given up and could only see the negatives in such actions. Its nice to be proven wrong, especially when those in the power not only take notice but act on it due to those who refused to give up.

Well done and congratulations to those with more sense than me!

 

Agreed mate but I think there's plenty happening across the country that it'll get put back on the table. 

The Supporters Club Federation are meeting all PL Supporters Clubs to discuss the next move. 

The cap of £30 for away tickets that was voted against by 7 PL Clubs, us being one of them, will be discussed again at the March meeting.

And not that it means anything but there was something in Parliament today, no idea what like but it was about ticket prices.

I think there's plenty more to come from this mate, although I think it needs other Clubs fans to get on board and do something about their prices for it to gain real traction.

It was on all news yesterday, here is an article on it
Cameron commented on the issue after it was brought up by MP Clive Efford. He said:
I will look very carefully at the suggestion the honourable gentleman makes because I think there is a problem here when some clubs put up prices very rapidly every year, even though so much of the money for football actually comes from sponsorship, equipment and other sources so I’ll look very carefully at what he says.
http://bleacherreport.com/articles/2615540-david-cameron-comments-on-premier-league-ticket-pricing-amid-liverpool-protests

So BIG well done to those who protested, walked out ,
Your protest  had the impact everywhere
A well done to the owners too , who listened and at least acted
Pretty sure LFC fans started something that will be followed by most club's fanbase in the PL
YNWA

Fantstic news, the walkout worked.

NEXT MISSION: Get rid of Transfer Committee!

Not only did we 'talk the talk' but we 'walked the walk'.

Well done to those who stood up and counted, I want to thank you for making me proud of this club...

YNWA...

Some are Cat A prices, most are between A & B and quite a lot are between B & C.

I still think that the whole "Twenty's Plenty" movement should be going full throttle now rather than us celebrating this as a victory. It's not. Prices are still extortionate.

Agree Res.

This should be seen as a start, and I think it will, with the view to getting tickets back down to a realistic level.

Where is christ when you need him?

Most fans wouldn't know business if it bit them on the arse... They dream of a team of superstars yet don't want to pay the price. You can't have the moon on a stick and it can't be F***ing Christmas every day.

We lost two valuable points yesterday because the fans deemed it acceptable in mass to make a point.. I'll pay £77 in fact I'll pay a £100 if it gets me in Anfield because for too long the tickets have gone to unappreciative living in the past lifeless fans.

I expect you all to disagree with this, and I'm sorry but it's the truth.

Anfield has no atmosphere because the real fans rarely raise their voice when it matters. FACT 

Where is christ when you need him?

Yesterday was Ash Wednesday, and the start of 40days of fasting.repentance, and spiritual renewal in preparation for the Easter season.


YNWA

Yesterday was Ash Wednesday, and the start of 40days of fasting.repentance, and spiritual renewal in preparation for the Easter season.


YNWA

So he's in the wilderness fighting off the devil whose trying to persuade him to be a naughty boy. 

I bet Ian Ayre is sat very uncomfortably after his 'look at the facts' spiel.

I've just read the open letter from Henry & Co and it couldn't be more different to Ayres message.

He is a F***ing lapdog my friend, totally not in line with his own people....

Agree Res.

This should be seen as a start, and I think it will, with the view to getting tickets back down to a realistic level.

Funny but the Sos & Spion Kop fellas were overjoyed with categorization being removed; said it was the first true step towards being able to work the ticket prices down over time.

The power of our unity.

So he's in the wilderness fighting off the devil whose trying to persuade him to be a naughty boy. 

Hes not the messiah.. Hes a very naughty boy.

Funny but the Sos & Spion Kop fellas were overjoyed with categorization being removed; said it was the first true step towards being able to work the ticket prices down over time.

I agree AZ but like I said freezing prices and ending categorization should be then beginning of the process and not he final outcome.

Fair play to FSG for acting so quickly on this after the protest but it is only the beginning of we want realistic prices that the majority of fans can afford to pay.

Apologise and revise.

Should not have got to this point in the first place. Lots and lots of boss reds have been priced out of supporting their team who will never return because of severe disillusion.

Should have revised the prices backwards. And fu**ed off the membership bollocks - paying to have a chance at buying tickets that you then have to pay for. So unjustified.

And that slimy gobs***e Ayre should be hung out to dry. We've looked at the facts knobhead and it's clear that you are a greedy c**t who is quite happy to rinse proper reds whilst threatening and alienating us. Be careful what you wish for? Yeah, hopefully you'll F**k off on your bike somewhere and don't come back.

Apologise and revise.

Should not have got to this point in the first place. Lots and lots of boss reds have been priced out of supporting their team who will never return because of severe disillusion.

Should have revised the prices backwards. And fu**ed off the membership bollocks - paying to have a chance at buying tickets that you then have to pay for. So unjustified.

And that slimy gobs***e Ayre should be hung out to dry. We've looked at the facts knobhead and it's clear that you are a greedy c**t who is quite happy to rinse proper reds whilst threatening and alienating us. Be careful what you wish for? Yeah, hopefully you'll f**k off on your bike somewhere and don't come back.

Good to see you back and posting RK, as on point and succinct as ever!!

Apologise and revise.

Should not have got to this point in the first place. Lots and lots of boss reds have been priced out of supporting their team who will never return because of severe disillusion.

Should have revised the prices backwards. And fu**ed off the membership bollocks - paying to have a chance at buying tickets that you then have to pay for. So unjustified.

And that slimy gobs***e Ayre should be hung out to dry. We've looked at the facts knobhead and it's clear that you are a greedy c**t who is quite happy to rinse proper reds whilst threatening and alienating us. Be careful what you wish for? Yeah, hopefully you'll F**k off on your bike somewhere and don't come back.

Amen!

Where is christ when you need him?

Rodgers thought the same , he was supposed to have his back covered .

An interesting point to it all for me when Jay McKenna said of when he was sat across from Mike Gordon I believe and he said
'why would we reduce ticket prices?'

Well this still says a lot to me that owners of clubs not only don't really get the average fan but are missing a trick to make short term profit over long term gains

It's not just our club it's with all other big club owners too because let's face it this is more of an issue to the really big clubs with large waiting lists and bigger demand than their stadiums allow. But all these clubs in England could have got their heads together and done something for us, the fans at this one and potentially biggest opportunity ever with the new massive TV deal coming in.
They could have all agreed to take the same hit as each other and reduce ticket prices to something that would make a real difference to their fans, to treat us as something special and not customers for a change, it would make a difference and probably make you feel more for the institution as they would have done more from us, it may have led to more being spent in the club shop, refreshments at the game...

I have no doubt that post this new TV deal that agents will be on the phone to clubs saying that they feel their client should benefit from the TV deals.. If the clubs had got their heads together they could have all won a public relations backlash in such a positive way by saying to those agents, no we aren't giving a cut to your player we are giving it to the fans.. If they had all done that then the danger of only one club doing it and their players going elsewhere for money from one of the other big clubs would be minimised and they could have all given a cut to the fans, a substantial cut to those fans which in the grand scheme of things wouldn't have paid one overpaid players season pay rise, let alone them all.

The reaction by FSG has been a good one and I'm pleased with them but all owners could and imo should have done more with these TV deals incoming. Why give more inevitably to the players when the fans need and deserve more.

What hasnt really been publicised is that so many of the Kop walked and they weren't going to get raised, but they stood by their fellow reds in the main stand as they were going to get screwed.

All fans pay too much, it's something by FSG but is it enough? Not in my book, not only for those who go each week but for those who go once or twice a season. We should all stick together, we are all ultimately being ripped off by the game we love and should still be dependent on us

FSG deserve credit for this don't get me wrong but it still feels a little bit of not enough. It's becoming extortionate for regular people to follow the game. Ticket prices, drinks and food at the ground, shirts.. All adds up. We even charge for the membership hitch I'd imagine the majority only do to get tickets and that membership is around 100,000 people I believe for such a small amount of tickets available to them.

I love the game and this club especially but the price to follow it isn't reasonable anymore, when you see what the players earn and the executives at the clubs take out, you'd think there would be a drive to make it more affordable to us all

Well this still says a lot to me that owners of clubs not only don't really get the average fan but are missing a trick to make short term profit over long term gains

It's not just our club it's with all other big club owners too because let's face it this is more of an issue to the really big clubs with large waiting lists and bigger demand than their stadiums allow.

Its not just English fans and the premier league

I was in the USA last week, and caught some of the 'Mike and Mike' show on ESPN the following day

They said it is the same situation in the US - with owners just hiking up prices, and fans behaving like sheep and paying for it - because the owners know that say 1,000 Yankees or Red Sox fans say 'no way' to the price hike, then there are another 2, 3, 5,000 fans who will ....

They (Mike & Mike) have said for years that fans have the power to change this - IF they work collectively to do so.

They reckon that FSG doing this could have implications for US sports fans (being the owners of the Red Sox) - if US fans followed the lead of Liverpool fans.

So - once again, Liverpool leading the way on fairness for all.

Its not just English fans and the premier league

I was in the USA last week, and caught some of the 'Mike and Mike' show on ESPN the following day

They said it is the same situation in the US - with owners just hiking up prices, and fans behaving like sheep and paying for it - because the owners know that say 1,000 Yankees or Red Sox fans say 'no way' to the price hike, then there are another 2, 3, 5,000 fans who will ....

They (Mike & Mike) have said for years that fans have the power to change this - IF they work collectively to do so.

They reckon that FSG doing this could have implications for US sports fans (being the owners of the Red Sox) - if US fans followed the lead of Liverpool fans.

So - once again, Liverpool leading the way on fairness for all.

It's not going to happen over here in the states. Too many people ready and willing to replace those that stop going.

It's not going to happen over here in the states. Too many people ready and willing to replace those that stop going.

Surely there must come a point when most supporters can no longer justify the cost ? Or do the owners manage to always hit the sweet spot just short of that?

Surely there must come a point when most supporters can no longer justify the cost ? Or do the owners manage to always hit the sweet spot just short of that?

Thats the goal of any business - to hit that point of maximising revenue the 'customer' (or in footballs case, the fans) are willing to pay

I do think it may effect the US market - only because of the american psyche of not wanting to be out-done by anyone (sorry american reds, but working for a US company, its what I see day in, day out)

Surely there must come a point when most supporters can no longer justify the cost ? Or do the owners manage to always hit the sweet spot just short of that?

The thing about American sports is that there are so many casual observers that will pay a high ticket price for a "day out". Some die hard fans won't ever get to go to a game. I have been a Dallas Cowboys fan for 30 years or so, finally made it to my first game about 3 seasons ago, only been to 2 games of theirs in my entire life. I do well enough for myself and it was still a pretty big expense, $135 per ticket for my wife and I, add in $8 beer at the stadium and a $12 sandwich, plus hotel and rental car (since I don't live in Dallas). Luckily got flights for free because I had accrued miles. Now I'm not local so for a local fan, the tickets and food would be your only expense but still not cheap. And if I don't go, there will always be someone else to buy the ticket I didn't buy.

I imagine that last part is somewhat the same in England at least for the bigger clubs?

The thing about American sports is that there are so many casual observers that will pay a high ticket price for a "day out". Some die hard fans won't ever get to go to a game. I have been a Dallas Cowboys fan for 30 years or so, finally made it to my first game about 3 seasons ago, only been to 2 games of theirs in my entire life. I do well enough for myself and it was still a pretty big expense, $135 per ticket for my wife and I, add in $8 beer at the stadium and a $12 sandwich, plus hotel and rental car (since I don't live in Dallas). Luckily got flights for free because I had accrued miles. Now I'm not local so for a local fan, the tickets and food would be your only expense but still not cheap. And if I don't go, there will always be someone else to buy the ticket I didn't buy.

I imagine that last part is somewhat the same in England at least for the bigger clubs?

It is probably very similar mate, I don't go anymore so my experience is very different. When I was young I used to go to every home game, the local away games and when Liverpool were away down south or somewhere, I would go to different clubs around the area. United, Citeh, Bolton... even Everton just to see a football match.

Always just paid at the door to get in. The only time I had to have a ticket was for finals.

But most importantly it was cheap. Honestly don't know how people can justify to themselves paying the money they do today... unless they have more money than me which is always a possibility I suppose

I gave up in rafas last year think it was £32 to sit in the anny road end against Wigan 1-1 F***ing sh*te game sat next to a couple eating sarnies with little bottles of wine😳😳😳😳!!!.

I gave up in rafas last year think it was £32 to sit in the anny road end against Wigan 1-1 F***ing sh*te game sat next to a couple eating sarnies with little bottles of wine😳😳😳😳!!!.

That's how much my ticket is for the game tomorrow night 

It's about time this was capped, really pleased actually...hope it filters through to the home games too.

£42 my ticket for tomorrow night. Ridiculous sum to pay for a Europa League game. I remember paying £30 for the Champions League not too many seasons ago!

The whole league can thank our supporters for the cap. They wouldn't have done anything had we all (well...some of us) walked out that day.

They all laugh at us, they all mock us...but we continue to set the standard for support in this country.

The whole league can thank our supporters for the cap. They wouldn't have done anything had we all (well...some of us) walked out that day.

No doubt about it that what the fans did at Anfield against Sunderland made this into an issue.

While it's not the £20 they were after it's a far more reasonable figure than the £50, £60 that a fan would be paying for Arsenal and Chelsea etc on top of the travel.  And whereas the likes of LFC fans have been paying far more over the years than say an Everton fan they will probably get the most benefit from the cap.

It's a decent move and it's long overdue.

Having a cap on away tickets is going to make it even more difficult for the clubs to ramp up prices of home tickets in the future too.

Although the £30 limit is reasonable news, can anyone enlighten me with the Banding of games at Anfield.

I know the home fans have to pay different amounts for the standard of opposition/interest/importance, but is that replicated for the away fans too?

And if so, I wonder if that will be carried on, or will all away fans pay the same amount, irrespective of the banding?