Well in all honesty when you look at the deal against the one we had with Carlsberg, I couldn't really care who sponsors us aslong as it is the best deal for the club, and £13 million a year extra is definately in the best interests of the club.
I just hope once this goes through we see the funds being released to buy players, yes the Yanks are here and until they are gone we are going to have to make the best of a bad situation and this is a step in the right direction and I'm hoping the transfer window passed is a one off due to the recession and re-financing of our debts.
Taking in the whole context of the financial situation the club is in, you can only look at the sponsorship deal as a massive step in the right direction as we are now competing with the big boys in terms of sponsorship aswell as on the pitch, lets just hope the jokers who are running the club realise to stay competative on the pitch money will need to be invested and at the moment IMO, I'd rather they concentrate getting our finances into the black ensuring the club stays viable, staying competative and investing in the squad other than getting into more debt for a new stadium etc.
As a whole a debt free Liverpool FC competing in the top 4 & Europe with a good sponsorship deal and a quality squad is more of an attractive investment opportunity for potential buyers than a debt ridden club.
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