Fans of the popular football video game Championship Manager will be able to choose how much to pay for the new version of the title.
Developer Eidos is offering a download of the game from one pence, along with a £2.50 transaction fee. It is the first time that a pay-what- you-want model has been tried with videogames, said the developer.
UK rock band Radiohead used a similar sales strategy in 2007 with its album In Rainbows. A survey found that nearly two-thirds of downloaders paid nothing for the album.
The new game will be available to download until 10 September, when the price will rise to £29.99. Additional content for the game will be sold throughout the year, costing £5 for six updates.
"This is the first time an initiative like this has ever been tried in the videogames market," said Roy Meredith of Eidos.
http://news.bbc.co.uk/1/hi/technology/8207082.stm