Carlsberg has extended its partnership with Liverpool FC as Official Club Sponsor for a further three years to the end of the 2009/10 season.
Carlsberg has been the Main Club Sponsor of Liverpool since 1992, the longest club partnership in The Premiership.
"The Carlsberg and Liverpool partnership is one of the longest and most successful in football, based on trust and mutual respect," said Rick Parry, Chief Executive, Liverpool FC.
"We share a commitment to excellence in our respective fields and we look forward to building an even stronger relationship as we move forwards."
Keld Strudahl, International Marketing Director, Carlsberg, said: "Carlsberg is very determined to support Liverpool in its ambition of continuous improving the team.
"We hope to see an even stronger performance and hopefully some more trophies in the next three years. Carlsberg's continued involvement with the club enables us to jointly build on our relationships with the international fan community.
"Also, we have great respect for Liverpool FC's new owners and are looking forward to continue our good relationship with the club and further add to the strong bond that has developed with the club, players, staff and fans over the years."
The new agreement will allow the continuation of joint marketing initiatives for the mutual benefit of the club and community, as well as to utilise the partnership internationally. As Official Club Sponsor, Carlsberg receives a significant rights package ensuring a global reach including the Far East, Scandinavia and Eastern Europe markets, as well as the core markets of Western Europe.
Link :
http://www.liverpoolfc.tv/news/drilldown/N156232070627-1356.htmPretty happy with them, but as yet heard no official figures.