I really need to explain myself better in my posts. what i meant is that we are Liverpool, a big team playing in the most popular league in the world. There is no doubt that football is more popular then baseball in the world.
So us being Liverpool can earn alot of money for the owners, everybody knows about us. if you went to Africa or india, you will probably see some people with our kit.
Find the Red Sox.
Then look for Liverpool.
https://www.forbes.com/sites/kurtbadenhausen/2017/07/12/full-list-the-worlds-50-most-valuable-sports-teams-2017/#59c9eea84a05Football is more popular, and Liverpool FC has a far greater global reach than the Red Sox, but research in to the fundamentals and fan mechanics of both sports and the economies in which they exist.
The hardest part for any sporting organisation is building a bridge that connects their fans to the club and heightening the fan's sense of engagement to a strong enough level for the club to be able to capitalise on it and convert the fan in to a consumer. That's where the real money and economic boost you want to occur comes from. From there, clubs can boost sponsorship, ticketing and merchandise to a level where it offsets a lot of their operating expenditure (players, staff, etc).
In part, that is the reason why the Red Sox will be ahead of us for a while. The Americans are far more advanced than the rest of the world when it comes to fan/consumer conversion and we're all playing catch up by copying what they do.
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