Joe Januszewski

NESV key man Joe Januszewski on his 20-year Liverpool FC love affair

LIKE any starry-eyed supporter, Joe Januszewski revelled in the chance to immerse himself in Liverpool’s glorious past on a visit to Anfield this weekend.

Walking around the club’s museum, gazing at pictures of Dalglish and Rush, Barnes and Beardsley, Gerrard and Fowler, Januszewski was in his element and lapped up all he could from those heady, trophy-winning eras.



Thanks to Januszewski, though, the future could yet be as a fruitful as those golden years because he, in a small but not insignificant part, is the reason John W Henry and Tom Werner find themselves as cast in the role of Liverpool’s new owners.

Here’s why. Januszewski might hold the title of Senior Vice-President, Corporate Sales & Fenway Enterprises at the Boston Red Sox but his office wall in Fenway Park is a shrine to all things Liverpool FC.

That devotion, coupled with his business acumen, led him to send a speculative email to Henry a couple of months ago, telling his owner and Red Sox Chief Executive Larry Lucchino to “monitor the situation” that was unfolding with Tom Hicks and George Gillett.

“I thought it was more like ‘Save my club!’” Henry mischievously interjects before Januszewski can expand on the tale.

“I hope it wasn’t quite that blunt,” comes the reply. “But I was certainly feeling that way.”

He wasn’t the only one. Januszewski may have been thousands of miles from the unfolding drama but he never missed a beat as Hicks and Gillett tried to hang on to their asset.

“People walk into my office and say, okay, I work for the Red Sox but they soon notice there is another club that wears Red which has a pretty solid representation on my wall – there’s souvenirs, ticket stubs, all the rest,” he explains.

“People look at me and say ‘what is the deal?’. I tell them baseball is my business but Liverpool FC is my passion. To be able to put your business and your passion together leads me here today.

“The interest in the situation was as a fan. But also as a businessman who follows sport. I told John that maybe we should take a look at this opportunity. I told him my bags are always packed for Liverpool and that I know a great couple of places to eat if you need a tour guide.”

He also knows a thing or two about the team; cynics often laugh about people from a far, foreign land pledging their allegiance to Liverpool but Januszewski’s feelings for the club have depth and substance.

“My first connection with LFC was rooted in tragedy,” he said. “I remember the horrible footage of Hillsborough in April 1989 on the television. I remember my mother crying. I don’t have to tell you about the horrific imagery.”

There are, thankfully, happier recollections. Januszewski can tell you in a flash Robbie Fowler’s last two goals for Liverpool came from the penalty spot against Sheffield United in 2007 and revels in recounting his trips to Istanbul and Athens for the recent Champions League finals.

“I’m a 20 year follower of the Mighty Reds,” he declares. “Now my knowledge you could put in a thimble compared to your average Merseysider but put me into a bar in Boston or New England and I come out looking OK in a trivia show. This is kinda like a dream come true.

“My roots in football go back to the 1974 World Cup. My father was in the military and we were based in West Germany. I was a little tyke, only two or three years old, and I remember playing football with the older boys.

“Everyone was talking about ‘Der Kaiser’ (Franz Beckenbauer) and that was my first introduction. When we were transferred back to the States, I started playing when I was five, played for several years but my soccer career ended early because there was no High School team. ”

Educated at the University of Texas and formerly working in Corporate Development for the San Diego Padres, Januszewski could well end up having a role to play behind the scenes at Anfield following NESV’s takeover.

True, the momentous weekend did not end as he hoped it might – with a victory at Goodison Park – but to suggest a 2-0 defeat against Everton will diminish his enthusiasm for the coming years is wide of the mark. Januszewski as much as anyone at NESV will be committed to making this relationship a success and he is dreaming of making those glorious images that are ingrained in his consciousness a reality once again.

“As a child I grew up loving football and having a dad who loved The Beatles,” he said. “There was a Liverpool emotional connection, as thin as that may seem.

“You then move forward to university and I was in a bar one night with some English ex-pats and they were extolling the virtues of the Mighty Reds, the great European nights of ’77, ’78, ’81, ’84. You get wrapped up in the history.

“You know, I’m a sports fan and I love the passion that comes with it. That was it. Liverpool FC. Why not? Then with the advent of internet and digital media, it became quite easy to follow the club. The last decade I’ve been following on a day-by-day basis.

“My first match was January 2005. We lost 1-0 to United. Rooney scored a soft goal in the Kop. Everyone was screaming and there was so much passion. I’m in the Main Stand, looking at the Kop, hearing You’ll Never Walk Alone and I think to myself ‘I’ve picked the right club’.”

http://www.liverpoolecho.co.uk/liverpool-fc/liverpool-fc-news/2010/10/19/nesv-key-man-joe-januszewski-on-his-20-year-liverpool-fc-love-affair-100252-27498354/3/

Dominic King, Liverpool Echo

Strong rumours that he may have a big role to play in the new Anfield set up.  

Whatever role, it is good that at least within NESV we have a man with an understanding of football, as NESV continue to correctly call it.

Actually played the game as a kid in Germany. It actually relaxes me to think there is a good chance someone who actually knows the game will be given such an important role

All the right things so far.

This must be the guy that i saw mentioned in an interview here in the states, where a guy went to the Red Sox owners and went to meet in an office just covered in Liverpool stuff. Apparently watched the Istanbul final with them, and one of them was actually in tears while watching it (I'm presuming now it was this guy Joe).

The kind of passion i want at the club. Good to see.

 I think he would go well in the boardroom at Anfield,when you read the article by Dominic King it becomes obvious that the man has a good knowledge of L.F.C. After the sh*t that we have had for the last 3 years it is refreshing to have a man who has a heart for the MIGHTY REDS.Welcome to Anfield Joe JanusZewski.

  "but they all say that, don't they?"

Is he the one that looks like a kid in a sweet shop in the picture.
Hope it's not a fabrication. Would be great to actually have a fan in the boardroom

Jesus he can't half talk eh?

I like him. Understands the club, understands the game and understands the business.

Interview with LFC.TV

While all the talk over recent days has quite rightly centred around new owners John W Henry and Thomas Werner, it isn't by accident that they've brought a passionate LFC fan with them to England.

Joe Januszewski has been alongside Henry and Werner as they've toured Melwood, Anfield and the club's city centre offices since completing the purchase of the Reds on Friday.

A Liverpool fan for the past 20 years, Joe became so distressed and disillusioned with the way his club was heading under the previous ownership that he sent an internal company email asking if there was anything NESV could do to help out. The rest, of course, is now history...

Joe, first of all, a warm welcome to Liverpool Football Club...

"It's been an incredible ride the last 67 days since we first got involved and started taking a hard look at the opportunity here with Liverpool Football Club. It's amazing that it has culminated with us being here today on Merseyside."

On a personal level, have you always been a football fan - or a soccer fan?

"Yes. I do call it football! In my house we call it football, but obviously soccer is the more familiar term in the States. I took to it at a young age. My father is a military man, a US army career officer, and I spent the first five years or so of my life living in Germany.

"Believe it or not, my first memory is when I was about two-and-a-half and the World Cup came to West Germany. We lived off base and I remember all the local German kids out kicking the ball and talking about 'Der Kaiser' (Franz Beckenbauer). Of course, they ended up beating the Dutch that year in a great final and that was my first memory.

"When we moved to the States when I was five, I took that love I'd secured at an early age with me and immediately started playing football in the town where I was living. I played for about eight years and loved it.

"Then in the early 80s, the opportunity to play football actually ran out for me as the town where I was living did not have a high school or secondary school club and that was it, so I started playing baseball. But I never lost my love for the beautiful game."

What's your first memory or association with English football?

"Actually it's a tragic one. I recall watching the news, just finishing up my high school years in April of 1989, and I remember seeing footage - horrible, horrible footage - of Hillsborough. I remember my mother actually crying because it was horrific, and I think it struck a sympathetic chord, as of course I am sure it did with everybody who read about that horrible day.

"It stuck with me and I think I maybe drew back to the fact that my dad was a big Beatles fan. He loved the Beatles, everybody did, but I remember as a youngster, even going back to Germany, he had one of those old reel-to-reel players, which are totally obsolete now, and a lot of Beatles tracks.

"So I remember listening to the Beatles and of course I knew where they were from and the great history of Liverpool - the ship building, the dockyards, how the Titanic was built there, and all the rest of it.

"I think I made some kind of connection there emotionally and that was really cemented for me when I went off to university and ran into some ex-pats from Liverpool and made friends with them. They'd espouse the virtues of Liverpool Football Club with the great European nights of Paisley, King Kenny and Souness, and raising the trophies in Rome, London and Paris. It just stuck with me and I thought, 'Liverpool FC - I'm in!'

"That was 20-odd years ago. Of course, it was very difficult to follow the club then. There were no international TV rights in the US and no internet, so the ability to follow them was limited.

"But in the late 90s and early 2000s, with the growth of digital media, it became much easier to follow the club and it's really been in the last decade that I've been able to follow the side closely daily. I started to come and see matches about five or six years ago and got absolutely caught up in the magic of supporting this incredible club."

The more you followed Liverpool Football Club from afar, did you find your love for them growing?

"Yes, no question. Distance has made this heart grow fonder! That's why it is so incredible to be here on Merseyside today talking about the club and my relationship with them. My first match watching Liverpool was an exhibition over in the States several years ago. I think Michael Owen scored the winner against Roma which I believe was his last goal for Liverpool.

"I came to Anfield and experienced it for myself for a fixture against Man United in January 2005. Rooney scored at the Kop end and it ended 1-0 to the other guys, but just singing the songs, seeing the Kop rise as one when the guys came out for the warm ups, and the banners - I get goose bumps now just thinking about it.

"From then on, I had the great pleasure and privilege of travelling to Istanbul as a supporter just to take it in - thankfully I didn't leave at half-time! Some folks did, though they'll never admit it! I stayed until the end and obviously it was one of the greatest nights of my life, and then there was Athens and the rest.

"I've had a chance to experience the passion of Liverpool Football Club as a supporter up close and personal and that's what makes this day today, and this opportunity and occasion so special for me and all of us at NESV."

You mention Istanbul and all the other triumphs Liverpool have achieved in the past. Over recent years, it's not been so great - has it been difficult living so far away and supporting a team that have been struggling?

"It's difficult regardless of where you live seeing your side struggle. It's frustrating. We're sports fans and that's why we're in this business. It's a business, there's no question, but there has to be more than just that. There's a love and a passion there.

"People walk into my office at Fenway Park, look around and they say, 'I see plenty of Red Sox paraphernalia around here, but there's just as much Red gear related to this football club as there is the Red Sox.' I tell them baseball is my business and has been my business in sport, but Liverpool and football is my passion.

"So when your passion struggles on the pitch, you suffer. It's sports and you have to get through it - but that doesn't mean you're not geared up for every matchday.

"In our house we have three young boys, we've all got our kits on, my youngest has got a baby grow on and my wife has got the coffee on because obviously matches are on much earlier over there than they are here!

"Hope springs eternal every matchday, so you stick by your side. If you fall on a hard patch, you charge on and look forward to a better day - and we're looking forward to many bright days ahead here at Liverpool."

I believe you are more than a bit responsible for the position the club now finds itself in. Tell us more...

"As I mentioned earlier, my sentiment and passion for football and Liverpool FC in particular are well known in my organisation in NESV. I've not been a closet supporter.

"I've followed with great interest what was going on over here and the troubles around the ownership, and then obviously when it came up for sale, who wouldn't want to put a bug in the ear of the ownership to look at this?

"It was a passing comment I made to our present CEO Larry Lucchino: 'You should really take a look at this. We should talk to John and Thomas and see if we can get some interest in the partners.'

"I think he dismissed it, but then there was a baseball match going on in Toronto and I got a call from John Henry and Larry Lucchino and they said, 'tell us more about Liverpool.'

"It was hard to hear. I was at home nursing my nine-month-old, had the bottle going and was actually watching the Red Sox on television. They called me on my mobile asking me to tell them what was going on with the situation.

"It was very loud in the background and John said, 'just send us an email.' So I got on the computer and did a quick summary of my point of view and opinion on what I'd been reading about. I put my own two cents at the end and said: 'I think there's an incredible opportunity here at one of the biggest clubs in the world. I know I won't be looked at as having an objective point of view owing to my support of the club, but I do think it might be worthwhile for us to look at it.' You know, nothing ventured, nothing gained.

"An hour later, John sent a response and added in some of our other key executives on the NESV team. It said: 'Find out everything you can.' That was it.

"The next day we formed a working group at Fenway Park with the Fenway Sports Group, the Red Sox and NESV executive team. I guess that was 67 days ago and that leads us here to Melwood."

So right at the beginning when your suggestion was being taken seriously, how did that make you feel?

"Of course there was a tremendous sense of pride, but also an incredible sense of responsibility. This is big business we're talking about here. It's something you don't take lightly.

"So I did feel a personal responsibility, but I'm surrounded by some of the best men and women in professional sports globally I would argue. I had a tremendous confidence in our team.

"Sure there is pride of ownership and being the guy on the ground who knows the club as much as you can know them from afar, but it was inspiring. You're not sleeping much but don't really feel like you're missing it because there's such an adrenaline rush and enthusiasm with being part of something as exciting as this.

"In the beginning we were all hoping for the best, but who knew what the chances were at the end? But our ownership has vision and they have belief in their team, and that's one of the things that really makes us special. They allow the men and women on the ground who are working day in, day out to do their job and they listen. They're incredibly good listeners and ultimately that led to us seeing the opportunity and really just wanting to be part of something special.

"These guys want to win. I joined NESV in the first year of its existence on the Red Sox side and then growing into the Fenway Sports Group, which launched in 2004, and I've seen incredible growth - but at the end of the day, they're here to win.

"We won the World Series in 2004, we won it 2007, we just missed it in 2003 and 2008, and we're making a conservative effort to go back after it for 2011.

"The good news is there's plenty of resource and plenty of human capital - people who are excited about this.

"There's a great team already on board at Liverpool FC and we're looking forward to partnering with them and taking it to the next level.

"It starts on the pitch - nothing is more important than that."

Over the last few days, Liverpool fans all over the world have been on a real rollercoaster of emotions wondering what was going to happen with the deal. As someone so integral to the whole process, what have they been like for you?

"What's it been like for me? The knots are just about starting to ease in my stomach - that might be an apt way of describing it! I've been on edge, like so many of us have been.

"I think when you take a process from the beginning and it has to have a very fast ramp up - it's been a very short turnaround time from looking at taking on a club of this stature and a business project of this magnitude - you don't have time to breathe. You just go and work around the clock.

"Obviously the last final hours were nerve wracking. There were so many things playing out in the media and in the boardroom. I've been in Liverpool the last few days basically wearing out a spot in the carpet in my hotel room with a phone in my ear, the television going and my laptop open, working as hard as I can, but ultimately with a lot of hope and prayer.

"Here and now, it's a new beginning. We start anew and I'm looking forward to moving forward."

When you were in that hotel room and you get the call saying 'it's done', how did you feel? What did you do?

"What I really did? I jumped up, I think put both my hands in the air - I didn't have a scarf! - and looked out the window at the River Mersey. I just said to myself, 'go figure, you've got to be kidding me?' Of course I had a grin from ear to ear."

He sounds like an honest fan which has to be good. now Joe go and tell John henry to sack Roy .

Interview with LFC.TV
"That was 20-odd years ago. Of course, it was very difficult to follow the club then.

Thought he was talking about the Souness years until he continued

...There were no international TV rights in the US and no internet, so the ability to follow them was limited.

Good stuff!

Do the right thing joe and get rafa back.

As you mention istanbul one of the nights of your life just remember the man who helped us achieve that dizzy night.

Found this: http://video.aol.ca/video-detail/soccer-comes-to-fenway-park/112627817

Don't know how old it is but it seems he likes his "soccer"

The signs from NESV continue to be promising and reassuring.

I am forcing myself to retain a certain distance for the time being - they are obviously going to come out and say the right things - but I cannot deny it all looks very well thought through.

This is a nice story, one fan who made a huge difference.

Will he have a role in LFC however? He's a senior Vice-President with the Red Sox, but I couldn't find in the articles posted if he will have any kind of position with us, unless I missed it?

Joe could do a job on the board if he moved over full time& liased with the fans on the ground.
First job being getting wid of woy.

He sounds like a committed supporter couple that with his business acumen and he makes for an essential board chairman.

He sounds great so far but I have to take everything with a pinch of salt. Once bitten twice shy and all that, although at least this guy seems to know about the sport which puts him one up on H and G starigt away.

He sounds like a committed supporter couple that with his business acumen and he makes for an essential board chairman.

The question is whether he would move his family to the UK - and whether Henry would think he is too emotionally attached to give him a role in the business.

sounds promising, there's no need to 'invent' his love of Liverpool after the purchase. Having said that, one mans love of liverpool does not good owners make.

No complaints up to now though. A swift decision on Hodgson and decisive signings in the January window and you may well just sway us a little more to you.

Keep up the good work NESV A+.

The question is whether he would move his family to the UK - and whether Henry would think he is too emotionally attached to give him a role in the business.

When you consider the conduct of Mssrs Moores and Parry who were both businessmen and supporters of the club yet sold us down the Mersey, it follows that a medium of both aspirations is the ideal quality for the post. 

Come on Joe if you know your History you will know we never try to get rid of a manager.Yet every poll has him at 75%+ wanting him out.That will have really upset a lot of people who really dont like having to do that so come on Joe lets get it done and lets get moving.

The opening question just said it all...

'Joe, first of all, a warm welcome to Liverpool Football Club...'

If he wasn't offered a role here and it was just on a basis of a visit with J Henry, why would there be the words 'warm welcome to LFC'?

Surely hints about something he'll take over any time soon.

Has he got a role yet or not?