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Miami Heat star Lebron James is delivering Liverpool millions of dollars in free advertising during the NBA playoffs.
James, who is now a part-owner in the Reds, wore an Andy Carroll shirt to a post-match media conference this week to celebrate their victory over Newcastle United.
Sportingintelligence.com says 30 seconds of NBA finals airtime cost advertisers $400,000 in 2010.
Add in the endorsement from a current player of James’ stature, and the value logically exceeds half a million dollars for 30 seconds, $1m per minute.
$$$$$$$$$$$$$kerrching$$$$$$$$$$$$$$
great exposure
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