The biggest mistake for me was allowing our owners to become myopic...
So much has chnged yet they still stood still. They thought the had nothing to do and we would always be top - staying still whilst around others became global marketing machines. God only knows what where we would have been if in the early years of the prem we had and new stadium / improvemens to 90,000, improved media / commercial management and squad developement. Christ were debatibly the biggest club in Europe without any work over the last 20 years...
By the time they realised and panicked our club was in the the hands of H&G and it could have been a lot worse than it has been...
For me allowing the owners to not listen and respect the club and its followers was the biggest mistake ever...
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