Merchandise Machine - Liverpool Football Club.

Quite often now we get told that we have a new revenue stream or source of income be it the lucrative Standard Chartered deal or the security of the Stanley tools deal and the fact that our pitch will always be level.
 
So I thought it'd be an idea to have one thread to access all the many deals that Ian Ayre has already done and no doubt will be taking advantage of over the coming years whilst he strives to make us a top market feeder in merchandise.
 
Whether your a lover or a loather of merchandise we have a massive fan base and have been totally mismanaged regarding it as an income stream and in my opinion Ian Ayres appointment was a very shrewd move by JWH & Co.

New Liverpool FC Boot Room sports cafe to open in Cheshire Oaks

LIVERPOOL Football Club has announced the opening of a second Boot Room Sports Cafe in the Cheshire Oaks Designer Outlet Village next month.The news comes after the first anniversary of Liverpool FC’s first Boot Room Sports Cafe, at Anfield.The Boot Room at Cheshire Oaks, near Ellesmere Port, will seat 230 people and look similar to the existing Sports Cafe with Liverpool FC memorabilia, private booths, TV screens and children’s area.Ian Ayre, the managing director of Liverpool FC, said: “The new restaurant will initially create around 50 new jobs. This is the first step in us expanding the franchise outside of Liverpool.”

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Ian Ayre clearly has a lot of marketing nous.

Probably the only thing that Hicks and Gillett did right was getting him in.

You can see these cafe's expanding outside the UK eventually.  It's a good idea.  As long as it's reasonably priced and offers good service, then it should be welcomed.  They will need to maintain high standards though because Liverpool are branding themselves now beyond a football club. 

Hope it all works out and they bring some American style customer service in to these places.

First Ellesmere Port, tomorrow the world !!!!!!!

Can see a few of these popping up in Ireland, Denmark and Boston.

Do these boot room cafes have the authentic stench of sock sweat, laced with a lingering odour of Deep Heat?

Eric and I had lunch in the Boot Room cafe after our tour of Anfield the other week, I have to say it was really lovely, service was good and the food was excellent.

Do these boot room cafes have the authentic stench of sock sweat, laced with a lingering odour of Deep Heat?

  Far from it JD.

Would like to see one of these popping up in Dublin,,Fair play to Ian Ayre he is doing a fantastic job making us a bigger brand name.

We'll be building a new LFC theme park in Southport called The Boys Pen, next. Ten spot each to get in.

You heard it here first.

 

Good idea Kenny something like Ferrari have in Dubai.

Good idea Kenny something like Ferrari have in Dubai.

Yeah Ferrari rang me up before they done that one mate.