The only "transfer policy" that works is one in which you have almost unlimited funds to pay big fees and huge wages.
The hilarious pontificating a few years ago when FSG came in about "Moneyball" strategies still makes me chuckle. You have a strategy that fits your budget.
If your budget isn't big enough and you buy players with "sell on value" you may well come out in front from a cash-flow POV, but you won't F***ing win anything.
United splashed out £24m on Van Persie. Not to make any money on him, but to win the title. Which he did.
It doesn't matter what our strategy is - without new, mega-rich owners who can bankroll a huge squad of expensive players on large wages, we won't win the title, and the clubs that do, will.
We can only afford a few "outlier" players like Gerrard, Suarez, Johnson on massive wages, and hope that the likes of Sturridge, Coutinho, Sterling et al can step up. Because it doesn't matter how much you spend, every signing is a risk, and not every signing works out; no player can maintain form and fitness all season.
Which is why you need lots of quality in the squad. City have Aguero, Dzeko, Jovetic and Negredo for two places. They all cost upwards of £25m. They have midfield support from any three of Silva, Toure, Fernandinho, Garcia, Navas, Nasri and Milner. That's c.£160m worth of fees.
Chelsea have the most amazing array of attacking talent in Hazard, Willian, Oscar, Mata, Schurrle. All cost between 20 and £30m.
Transfer strategies are worthless. It's all about money if you want to win the title.
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