Fans from across the North West to march in London to demand the authorities start to take care of the game's lifeblood]It is one of the most eagerly-anticipated dates in football’s summer calendar.
The release of the fixture list for the new season is enough to spark debate, fuel optimism and begin the countdown. It is when one campaign closes, and the next opens.
For one determined group of football supporters, however, this year will be different. This year, fixture day is about taking a stand, making a point, being heard.
The Premier League’s headquarters in London will be the setting as supporters stage a demonstration against the spiralling cost of ticket prices across English football.
Fans from across the North West, including representatives from Liverpool’s Spirit of Shankly supporters’ union, Everton’s Blue Union, and the Tranmere Rovers Supporters Trust, will march from Regent’s Park to Gloucester Square next Wednesday, as part of the ‘Football Without Fans Is Nothing’ campaign.
It is time, they say, that football’s powers-that-be started to address fans concerns. Football may well be big business, but it is a business that is in danger of alienating many of its most loyal customers.
The call is for clubs, either prompted by, or in conjunction with, the Premier League and Football League, to agree to caps on ticket prices.
Campaigns such as the Football Supporters Federation’s ‘Twenty’s Plenty’, which suggests clubs limit the price of tickets for away fans to £20, believe co-operation from clubs could help improve not just supporter relations, but also attendances.
The FSF outlined their campaign at a meeting of North West supporters in Liverpool last month. Their fear is that groups such as OAPs, children and students, as well as those on low wages, will be driven away from football.
They will be represented at Wednesday’s protest, and say the issue has created real unity amongst supporters.
“We support anybody who is making reasonable effort to draw attention to this problem,” says Malcolm Clarke, chairman of the FSF.
“The thing that makes this issue so galling is that the extra money the Premier League will be getting from its new media deals would enable them to bring about huge reductions in ticket prices, without affecting their overall income.”
A feature in the Guardian this week claimed that if Premier League clubs were to use the extra £2.1bn they are to receive in media income from next season, they would be able to cut ticket prices by as much as £50 per match.
It is an unlikely scenario, of course, especially given the fact average attendances in the Premier League actually rose by 3.6% last season, but the FSF believe it is time clubs began to pass on the benefits of the Premier League’s vast financial muscle to its supporters.
“It is high time that fans got something back,” says Clarke. “Without match-going fans, there would be no television product that is worth billions and billions of pounds.
“Would any broadcaster buy a product that was played in half-empty stadiums, with no atmosphere and no passion? No. The fans make the Premier League’s product what it is, and yet they rarely receive any benefits from it.
“The truth is, with the money Premier League clubs make, they could basically let supporters in for free!
“We will support next Wednesday’s protest fully. Fans are united on this, there are no club boundaries, and we will look to the Premier League to take real action on this issue, because it is a serious one for football supporters.”
Spirit of Shankly are providing a coach service, at a flat rate of £10 per person, to transport supporters down to London for the protest.
They say the idea for the protest stemmed from a meeting with Liverpool managing director Ian Ayre, which discussed at length the new tiered pricing structure which the Reds will be implementing from next season.
“Change isn’t going to happen overnight,” says Jay McKenna, group spokesman. “We have to try, though.
“We hope this can just be the starting point, something to get this issue in the open. This issue matters, it affects all supporters, and we want to get that message across as best we can.”
Ben Harrison, of the Tranmere Rovers Supporters Trust, agrees: “Tranmere’s prices are reasonably affordable, but average gates of 5,000 suggest there is something wrong. The walk-up supporters, who look to attend individual matches, are being priced out.
“Our club has put on special initiatives, letting fans in for £5 and so forth, and that has been successful. Tranmere actually made more money in gate receipts from those games.
“The market is there, people want to watch live football. It just needs to be made more affordable, more inclusive.”
WHERE TO WATCH YOUR FOOTBALL NEXT SEASONSKY
116 live Premier League matches to be shown. Slots include Saturday evenings, Sunday afternoons, Monday nights.
Exclusive live coverage of the Football League, League Cup and Football League Trophy.
Live coverage of La Liga, as well as home internationals involving Wales, Scotland, Northern Ireland and the Republic of Ireland.
Champions League coverage, shared with ITV.
BBC
Will continue to screen Premier League highlights through its Match of the Day programmes, as well as Football League and League Cup highlights packages.
ITV
Champions League matches, one per week, and England internationals. Also has rights to screen live FA Cup matches.
BT
38 live Premier League matches, including 18 “first pick” matches. Games to be shown on Saturday lunchtimes and midweek evenings, with Boxing Day and New Year’s Day clashes also to be screened.
Live coverage of Scottish Premier League games. Live coverage of the FA Cup, shared with ITV.
Live coverage of the Bundesliga and Europa League.
Promises its service will be available on Freeview, Virgin and Sky, and although no pricing has been outlined, costs are likely to start at about £10 a month – with fans having to fork out for both.
ONLINE/MOBILE HIGHLIGHTS
It is not just television rights that make up Premier League clubs’ huge windfalls.
News International beat Sky to the rights for exclusive internet and mobile highlights for Premier League matches.
Their bid is thought to be worth about £30m over three years, and enables them to use Premier League clips on the websites and apps for the all of its stable papers.
This is close to double the £17m the last three-year deal is thought to have been worth, according to sources.
Under the previous deal the rights were split between Yahoo!, which had internet clips, and mobile, which was controlled by ESPN.
The split of the £17m total value of the deal is not known.
Under the current deal for internet video rights Yahoo! has syndicated highlights to third parties including the Daily Mail, Guardian, Times, Daily Telegraph, London Evening Standard and Independent.
News International has said that it has no intention at this stage of offering the clips to third parties.
The websites it operates use paywalls, which means fans will have to pay to access highlights clips online from August onwards.
Liverpool fans protest at Chelsea against the cost of modern football
Why Premier League clubs are the real TV winnersSome call it the phonecall that changed the landscape of English football forever.
It was in May 1992 that Alan Sugar, then chairman of Tottenham Hotspur, and one of the driving forces behind the new Premier League, dialled the number of Sam Chisholm, an executive at BSKYB.
Sugar had just received a sealed envelope, containing details of ITV’s £262m bid for the first set of Premier League television rights. Calling from a public phone in the lobby of the Royal Lancaster Hotel in London, and motivated in no small part by the fact that his company, Amstrad, were the main supplier of Sky’s satellite dishes, Sugar says he told Chisholm to “blow ITV out of the water”.
Sky, of course, did. Their bid of £304m, around £60m a year for five years, was accepted, Sugar’s vote decisive in ensuring the required two-thirds majority.
The rest, of course, is history.
But how small those initial figures look now. Sky’s latest deal, agreed last summer, will cost them £2.3bn over the next three years. The battle for television rights in English football is becoming as fiercely contested as the sport itself.
And, as of next season, Premier League clubs will benefit from unprecedented levels of broadcast revenue.
In addition to the Sky contract, which will see them screen 116 live matches a season for the next three years, the Premier League has signed a deal worth £738m with BT, which will see a further 38 games shown on its new, dedicated sports channel. There is also the small matter of a £178m agreement with the BBC for its Match of the Day highlights package.
It means the total earned by domestic TV rights deals is around £3.2bn, an increase of 71% on the last deal, signed in 2010. With internet and overseas rights factored in (see panel), the figure reaches £5.5bn.
On an individual game basis, broadcasters will now pay £6.6m per match, up from £4.7m last year.
These are staggering sums. Even Richard Scudamore, the Premier League’s chief executive, admitted he was “surprised” at the hike in prices. He did, however, express delight that the restructured deal provided “a degree of financial security” for clubs.
In truth it is more than that. It is estimated that all clubs will benefit to the tune of at least £14m as of next season. Indeed, early projections suggest that the club finishing bottom of the Premier League next season could collect more TV money than this season’s champions. There has seldom been a better time to be a Premier League club.
The arrival of BT has upped the stakes significantly. They will take over from ESPN as the “secondary” live broadcaster, though crucially have won rights to almost half of the “first pick” Premier League matches.
BT will screen games on Saturday lunchtimes and midweek evenings, with key Boxing Day and New Year’s Day fixtures also to be shown. They have already recruited a host of big names to act as pundits, including Michael Owen, Steve McManaman, Rio Ferdinand and David James. Current players such as Gareth Bale, Alex Oxlade-Chamberlain and Marouane Fellaini have also signed up.
Their presence, of course, means live football will, as ever, be omnipotent in this country. There will be 154 live Premier League games shown in this country next season, earning the league more than £1bn in itself.
It will, though, lead for calls for more money to filter its way down the game.
At the moment, around 16% of what the Premier League earns works its way down, though only 4% finds its way beyond the Football League.
Some MPs, prompted by organisations such as the Football Foundation, have proposed that a minimum of 7.5% of the Premier League’s revenue should be diverted towards grass roots football.
The fear is that the benefits of the new TV deals will not be felt by those in most desperate need. Premier League wages topped £1.5bn in 2011/12, which was more than the £1.2bn earned through global television rights. The average revenue to wages ratio in the Premier League is 70%.
Calls for clubs to use their extra revenue to subsidise ticket prices appear to have fallen on deaf ears, whilst supporters continue to suffer through prohibitive kick-off times as the Premier League, unsurprisingly, seeks to satisfy its broadcast partners.
Tthere are also fears that both Sky and BT may be forced to increase their own subscription charges, in order to cover spiralling costs.
Football is big business. We know that. Judging by the latest figures, and the competitive nature of the TV rights market, it is likely to get bigger still in the next few years.
Why Premier League TV cash is an American dreamThe value of overseas television rights to the Premier League was confirmed when US broadcaster NBC agreed a three-year, $250m (£163.9m) deal to provide “total live coverage” of the league from next season.
NBC beat off competition from both ESPN and FOX for the contract, which dwarfs the previous deal, held with ESPN and worth around $80m (£52.5m).
They will broadcast every live game from the league as of next season, having enjoyed considerable success with its coverage of Major League Soccer in the last 12 months.
NBC’s English-language networks will televise six live games a week. One or two of the company’s other cable channels will be used along with NBC Sports Network, said Group chairman Mark Lazarus, whilst other games will be streamed live online.
Overseas and internet TV rights brought in around £1.4bn to the Premier League over the past three years, with that figure set to rise again during the next three.
At present, this income is distributed evenly between the 20 clubs – something Liverpool MD Ian Ayre, among others, has protested about in the past – while income from domestic rights is allocated according to a sliding scale, based on league position and the number of appearances on TV.
http://www.liverpoolecho.co.uk/sport/football/football-news/billion-dollar-tv-football-deal-now-4309148