Vauxhall new sponsorship with Liverpool FC

24 Jan, 2014
Steve Fowler

British car company takes over sponsorship from Chevrolet

Vauxhall has entered into a partnership with Britain’s most successful football club, Liverpool FC, replacing former automotive partner and fellow GM subsidiary Chevrolet. The arrangement starts with the Liverpool vs Arsenal match on 8th February 2014.

Whether Liverpool star players such as Luis Suarez, Steven Gerrard and Daniel Sturridge turn up for training at Melwood in Vauxhalls remains to be seen, but the deal will see Liverpool staff use Vauxhall cars such as the Vauxhall Astra, built just 18 miles away from Liverpool’s Anfield ground in Ellesmere Port on Merseyside.

Vauxhall already has a proud history of successful football sponsorship, being partners of the four home nation Football Associations: England, Wales, Northern Ireland and Scotland.

Vauxhall managing director, Duncan Aldred, said: “This exciting new sponsorship will undoubtedly benefit from the experience we have gained in international football and we look forward to the prospect of a partnership with such an iconic club as Liverpool FC.”

Liverpool FC Chief executive, Ian Ayre, said: “We are delighted to welcome Vauxhall on board as a partner of Liverpool FC. They have highly credible football credentials and a reputation for engaging sponsorship activation.”

Meanwhile, Chevrolet’s shirt sponsorship of rival Manchester United starting from next season is still going ahead in spite of the company’s withdrawal from the European market.


Current sponsors:


Good move again by the marketing team.

Vauxhall joins Liverpool FC as Automotive Partner

How about we start signing players instead?!

Also, am I right in thinking Vauxhall have seen their income massively drop in the last 2 years?

It would be nice to see Ayre celebrating the signing of a top footballer occasionally, rather than just corporate sponsors.

Still, more money in the bank is not to be sneezed at, maybe one day they will spend a little of it on players

Sorry, just feeling a little bitter today

Look at that list of sponsors associated with the club and we still cant fork out that little bit more for targets. Best chance in years to win the league let alone get top 4 and at the minute they are wasting time signing 2 sponsorship deals in January rather than 2 players! Beggars belief really

How about we start signing players instead?!

Also, am I right in thinking Vauxhall have seen their income massively drop in the last 2 years?

If I'm not mistaken they have a factory over in Ellesmere Port where loads of jobs got axed?

Regardless of the Salah saga, it's a great move by the marketing team considering Chevrolet have dropped out the European market and Vauxhall are also the sponsors of the British national teams (England, Wales, Scotland and Northern Ireland).

From sh*tty bun deals to sh*tty car deals.

Note to FSG... Liverpool FC is a f*cking football club now make some f*cking player deals!!!!!!

From sh*tty bun deals to sh*tty car deals.

Note to FSG... Liverpool FC is a f*cking football club now make some f*cking player deals!!!!!!

It does seem like FSG see Liverpool Football Club as some sort of money making business.

Look at that list of sponsors associated with the club and we still cant fork out that little bit more for targets. Best chance in years to win the league let alone get top 4 and at the minute they are wasting time signing 2 sponsorship deals in January rather than 2 players! Beggars belief really

Sponsors ?    Won't get many more in if we miss out on the CL will we?

This is about as exciting as a warm cow pat.

Sponsors ?    Won't get many more in if we miss out on the CL will we?

This is about as exciting as a warm cow pat.

Apparently Barrett has said there will be another sponsor announced on Monday.

I wonder what it'll be?

Taco Bell?

Take your guess.

Is that picture from today?

F**k off Ayres, get busy meeting players and agents you F***ing bellend.

Is that picture from today?

F**k off Ayres, get busy meeting players and agents you f**king bellend.

http://www.liverpoolfc.com/news/latest-news/153816-lfc-joins-forces-with-vauxhall?

Yeah, it seems like it.

Maybe I've got this wrong but if GM own both Chevrolet and Vauxhall is it really a new deal?

How about "DUNKIN" Ayre right in the middle of the Mersey.

How about "DUNKIN" Ayre right in the middle of the Mersey.

All the way up to his "nuts"?

How about "DUNKIN" Ayre right in the middle of the Mersey.

All the way up to his "nuts"?

Bravo gentlemen.



On topic:
This is just a F***ing rebrand really.
It's not new money coming in,
just an adjustment by the brand sponsoring us.

Bravo gentlemen.



On topic:
This is just a F***ing rebrand really.
It's not new money coming in,
just an adjustment by the brand sponsoring us.

That's how I seen it Racer.

PR machine in full swing then.

So what's happened with Chevrolet?

So what's happened with Chevrolet?

Dropped out the European market but still sponsoring the mancs.

It does seem like FSG see Liverpool Football Club as some sort of money making business.

Then they're going about it in the most stupid way imaginable. Their investment would make more money being in the Champion's League with all the international advertising and sponsorship that brings rather than languishing in the doldrums of the alsorans. The more money LFC makes, the more money they do.

Then they're going about it in the most stupid way imaginable. Their investment would make more money being in the Champion's League with all the international advertising and sponsorship that brings rather than languishing in the doldrums of the alsorans. The more money LFC makes, so do they.

Not necessarily, United for example, they started off getting as many sponsors as they could sponsoring them in the early 90's if I'm not mistaken. Getting sponsored is decent but I'd rather we invest in the team than finding potential sponsors. As Barrett said on Twitter another sponsor is being announced on Monday.

Ayre with the boss of Vauxhall and the signiture of LFC 'You'll Never Walk Alone'... I wonder if either have owned a Vauxhall, I did, it was an Astra and I walked alone a hell of a lot with that peice of sh*t...

Yes, more money in to the club etc etc - but it means nothing if we fail on the pitch season after season... Its been 4 long years in the champs league, but on the plus side Vauxhall and Dunkin are with us as corperate sponsors...

Apparently Barrett has said there will be another sponsor announced on Monday.

I wonder what it'll be?

Taco Bell?

Take your guess.

Taco Bell win the restaurant war, so that's good pre-planning.  Now where did I put my three seashells?