It's been reported that we have another sponsor - Scandinavian online casino operator ComeOn!
SCANDINAVIAN ONLINE GAMBLING OPERATOR IN U.K. FOOTBALL SPONSORSHIP DEAL
17th July, 2014 :: 17:09:21
Source: Casinos Online
ComeOn! sponsorship of Liverpool FC will run until end of the 2015-2016 season.
The Scandinavian online casino operator ComeOn! has announced a sponsorship agreement with famous British football club Liverpool FC that will run to the end of the 2015 - 2016 season.
CO-Gaming's Norwegian spokesperson Paul Myklebust said this week: "This unique agreement will give ComeOn! exclusive rights that no other betting partner in Scandinavia will have. Not only will fans see exciting activities focused on Liverpool FC but they will also enjoy tickets to games at the famous Anfield stadium."
ComeOn! will use LFC platforms to offer fans in Norway, Sweden & Finland, where The Reds have a large following, promotions & gaming prices on every LFC fixture.
Since 2012, Liverpool FC has been evolving its global betting partnership strategy, which allows betting partners to deliver a geo-targeted betting experience, enhancing the offering to betting fans regionally. This new approach has been a success for the internationally renowned football club.
Billy Hogan, chief commercial officer at Liverpool FC, said Thursday: "We have a large fan base in Scandinavia & being able to regionalise our partnerships really helps partners bring fans closer to the club they love no matter how far away from Anfield they live."
ComeOn! has been running a TV commercial campaign in Scandinavia since the beginning of June.
http://www.casinos-online.co.uk/news/20140717/scandinavian-online-gambling-operator-in-uk-football-sponsorship-deal/ Would love to know what the monetary value of these sponsorship deals were and why they're not released in the first place.