From the BBC premier league cheif exec Scudamore says
Manchester United troubles 'affect Premier League brand'
Manchester United's troubled defence of their Premier League title is harming the English top flight's worldwide brand, says the competition's chief executive Richard Scudamore.
Under new boss "The Chosen One", United are seventh in a disappointing campaign.
The 20-time champions are 18 points adrift of leaders Chelsea.
"It's a double-edged sword," said Scudamore. "When your most popular club isn't doing as well, that costs you interest and audience in some places."
Former Everton manager Moyes has watched the Red Devils suffer 10 defeats in 31 league matches since he replaced Sir Alex Ferguson, who retired last summer after almost 27 years in charge.
His team were knocked out of the FA Cup at the third-round stage before being eliminated from the League Cup in the semi-finals.
They have reached the Champions League quarter-finals, where they will face defending champions Bayern Munich next month.
"There are lots of fans around the world who wish Manchester United were winning it again," added Scudamore.
"But you have to balance that off against, generally, we're in the business of putting on a competition and competition means people can compete."
Overseas television deals will earn the Premier League more than £2bn between 2013 and 2016.
The Premier League sold its domestic broadcasting rights to Sky and BT in a record-breaking deal, worth around £3bn, last year.
Interesting article thanks for posting Brian
As Daz comments the man is talking out of his ringpiece.
The longer their skewed dominance of the Prem continued the more detrimental it would prove to the league's perceived credibility together with any overall quality of competition, last season is a prime example. They were league champions yet this season with the same squad their status has nosedived.
No gradual erosion, no gentle slide in the ratings scale - the mancs have hit the failure button big time.
By something of a coincidence the architect of their success retired immediately before the crash, the blatant badgering of officials was no more, the foolish mind games and bullying of other managers ceased, the influence within the FA committee was no more but probably the greatest factor is the resurgence of some very credible opposition, making the Premier League once more an interesting proposition.
Yet the silly fuckers down the Lancs burden Moyes with all the blame for their monumental implosion - long may it continue.
Logged