Thanks mate!
so we exceeded Chelsea in terms of revenues and Chelsea won the league last season!!
Both are largely independent of each other, though not completely independent.
Revenue only means that we either have more sponsorships (commercial revenue), match day and/or broadcast (media) revenue. We're £364m vs their £361m on revenue. The variance of 1% is rather small, so it's as good as the same revenue.
But having said that, their revenue increase was +9.8% year on year from £329m. Ours was +20.5% from a lower base of £302m. We had the new main stand which boosted match day revenue.
Their matchday revenue fell slightly as they played lesser matches. But broadcast and media revenue increased because they won the league and had more sponsors.
In contrast, revenue increased for all 3 segments for us. Hardly anything to do with our results because we've a pent up demand for matchday tickets, even if the team performs poorly. We've new blocks of seats dedicated to high priced hospitality tickets, a natural revenue booster. And Anfield is always full. So a natural revenue increase from the new seats.
This year will be even better with the CL money coming in. We don't even have to win anything. Just make CL every year, get more sponsors, benefit from higher broadcast revenue and we'll do good on increasing revenue. Playing a few more or less matches will not make a big difference to match day revenue. One extra match at home here and there for cup matches only increases total revenue by less than 1%.
Focus on the big things that move the revenue. Broadcast revenue and sponsorships. And the CL money of course! Juve got almost £100m last year. Imagine we got that, revenue would be £464m (+27% difference).
Now you know why top 4 and CL is so important to the management and Arsene Wenger could last this long winning sh*te. Only us fans are talking about winning the league. Because management and fans are on different planets. Hahaha.
« Last Edit: Mar 01, 2018 02:43:48 pm by ruthcity »
Logged