I don't get the sponsorship thing for consumers. If I'm paying you full price for a kit or a training top or whatever, it shouldn't have the sponsor logo on it. Because I'm basically paying to advertise for the sponsor. If you want to put a sponsor on my shirt, then drop the price considerably since I'll be giving you free advertising every time I pull it on and leave the house.
Some of that training gear is really nice, but I'm not going to wear/buy something with a big logo on it.
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