Trying to guarantee a mega revenue stream is a smart business move. In the case of football, it meant creating an NFL model, and that is what was attempted. Yes this includes personal gain for the owners long term, but the club finances wound also benefit.
What they failed at was understanding European, British and Liverpudlian culture, and you can't take the business decision out from the cultural context. It's not hard to see what the culture is like. Even a glance through these boards should make it clear.
For those of us from somewhere else who have fallen in love with this club, this game and even the romance of the culture of English football including the pyramids, supporter power, multiple competitions and strong historical ties, we can see the sense of loss over what has been going on for 25-30 years. Speaking for myself, I already know I will never be fully accepted as a true supporter by most of you, simply due to being from another place or mindset.
I suppose I really should stop trying.
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