LFC Appoint Commercial Director

New Commercial Director for LFC

Liverpool FC has announced the appointment of Graham Bartlett as its new Commercial Director. Graham, who takes up his position in the first week of September, will report directly to Managing Director Ian Ayre.

Graham's role will see him maximise and grow revenue streams within the areas of Partnerships, Digital Media, Merchandising & Licensing, Soccer Schools, Ticketing Sales and Corporate Sales.  He will build and maintain strong relationships at senior level with existing partners and suppliers and also work closely with MD Ian Ayre in creating and developing international business sales operations and associated infrastructure.

Currently the Sports Marketing Director of Nike UK and Ireland, Graham has been responsible for all of the company's individual athlete, club and federation sponsorships across all sports. He has over 14 years experience in the negotiation and delivery of major sponsorship, television and licensing agreements for global and national sports properties. Having worked from both a sales and buyer perspective at agency, rights-holder and rights acquirer level in domestic and international markets, he possesses an in-depth understanding of the Sports Marketing business.

A qualified solicitor, Graham began his career in 1993 with Linklaters & Paines before moving four years later to work in the Sports Law Group at Nicholson Graham & Jones.  In 1999 he was appointed Vice President and Head of Business Affairs in the Football Department at ISL Worldwide.  Two years later he moved to European Football's governing body UEFA as their Head of Business Affairs and Account Management before changing roles to be Head of Business Development, Business Affairs and Licensing. He joined Nike in 2005.

Managing Director, Ian Ayre, said:  "Graham is a great addition to our team. Now that we have all of the foundations in place to globalise our brand, Graham's experience across Partnerships, Brands, Merchandise and Media are perfect skill sets to help us achieve our commercial objectives.  I have known Graham for some time and am certain he will make a fantastic contribution to the football club."

Graham Bartlett commented:  "I'm very proud to be joining such an incredible Club and excited at the challenge ahead.  My whole family are from the City itself and as a lifelong fan, there is no other Club in the world that I would have worked for apart from Liverpool. It has a fantastic history and heritage and I'm delighted to be a part of it.

"But I wouldn't have accepted the position unless I thought I could do a good job and help the Club to continue to progress.  We are all desperate to take Liverpool to the next level and I want to be part of that adventure."

Source

Interesting.

I wonder how this'll sit with adidas - what with them being our kit manufacturer and official Club partner.

Great to see us continue to put the right structures in place at the club now. Another fan desperate for success? I hope that's not just PR talk. Oh and although he's come from Nike I hope that doesn't mean a swap to them after Adidas

Great to see us continue to put the right structures in place at the club now. Another fan desperate for success? I hope that's not just PR talk. Oh and although he's come from Nike I hope that doesn't mean a swap to them after Adidas

We have Warrior don't we for the next few years?

Welcome on board Graham. I won't pretend to fully understand your role, but do it well

I remember someone saying on here a couple of weeks that we've not actually signed anything with Warrior and we're still negotiating with Adidas, Warrior and Nike.

I remember someone saying on here a couple of weeks that we've not actually signed anything with Warrior and we're still negotiating with Adidas, Warrior and Nike.

Would love it if we stayed with Addidas.
Welcome to the greatest club ever Graham

I've heard that this won't effect any deal we had in place with Warrior.

Welcome aboard Graham.

Welcome aboard!

Welcome to the club Graham!

Agree that this doesn't change much with regards to our potential kit deal next year.

Though saying that, Steve Clarke used to work for Chelsea and now we've got a cyan blue(ish) shirt.

Welcome Graham, now get a deal sorted with Adidas!

Looks like a very strong background in sports law, marketing and sponsorship. Another fine addition to the team. Things are certainly looking up.

Managing Director, Ian Ayre, said:  "Graham is a great addition to our team. Now that we have all of the foundations in place to globalise our brand, Graham's experience across Partnerships, Brands, Merchandise and Media are perfect skill sets to help us achieve our commercial objectives.  I have known Graham for some time and am certain he will make a fantastic contribution to the football club."

Graham Bartlett commented:  "I'm very proud to be joining such an incredible Club and excited at the challenge ahead.  My whole family are from the City itself and as a lifelong fan, there is no other Club in the world that I would have worked for apart from Liverpool. It has a fantastic history and heritage and I'm delighted to be a part of it.

Fairy snuff, if he does as well as Ian Ayre has he'll be golden. Welcome Graham.

At last we are being run properly, the income we can generate ( or should be generating ) is massive.

The importance of this position can not be understated, Ayre transformed our fortunes commercially in the relatively short time he had the role. I just hope Graham can carry on the very good work that has already been started.