I am not saying that the locals do not buy replica tops, but what makes us more money than say someone like everton is that we have a bigger support from outside the city. We do not sell enough shirts just in this city to keep us in the top 4.
We didn't do too badly in the 60s and 70s when the vast majority of support was not from all four corners of the world.
If you think shirt sales and merchandising are the reasons we are in the top four you are sorely mistaken.
Ticket sales and television money are by far the biggest contributors to the coffers.
Everton are pushing hard for the top four. Is this because of their worldwide fan base?
No.
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