That's one of the things I find most troubling.
Remember when shirt sponsors came in?
First it was "F**k that, get it off the shirt"
Then it became "oh I dunno, it doesn't look too bad"
Then it was just accepted, and people even got excited about new deals for the shirt sponsor.
Like you say, no doubt the same will happen with this.
Problem?
I've no interest in advertising, and no matter how many ads are thrown at me at football games, and in society in general, it doesn't mean I'm going to buy it if I don't want it.
However when I got my first replica shirt, the sponsor name was a big deal to me. It didn't mean I wanted to take up painting, or buy washing machines, or drink like a fish, or bank in Asia, but it makes the shirt look more realistic with it on it than without it. Nor will it mean in this case, I'm about to set up a comic relief fund in Nigeria. We've had names and mad numbers plasterered on shirts for 24 years, I didn't like it then and still don't like it now, but I've got used to it, and it brings in extra revenue for the club, so I can live with it.
When we start getting into naming rights for stands/stadiums, that's where I draw the line. When the Kop is renamed the "McDonalds Stand", it's time to take action.
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