Liverpool's Rebranding Process

I'm currently doing my A-Levels in school and for one of them i am taking geography.

For the half-term break i have been set to do a task on the rebranding* process of any place in England. I have chosen to do the city of Liverpool as it was Capital of Culture 2008 and shows how the city has improved over the years. As i am not from Liverpool or even close for that matter i was hoping to gain some information from people on her that live in or have lived in Liverpool who can direct me or tell me how the city has improved to make a better name for itself.

I seriously need help and have a week to do it so if anyone can help me please do so.

* Rebranding is the way or ways which a place is redeveloped and marketed so that it gains a new identity. It can then attract new investors and visitors.

Well if you don't mind copying off other peoples work then try this out: http://www.design-and-determination.com/londonmet/little-rebranding-liverpool.pdf

It shows "The Re-branding of Liverpool – tensions in the European Capital of Culture 2008".

I don't know whether it will help you or not but I thought it was worth a try.

Well if you don't mind copying off other peoples work then try this out: http://www.design-and-determination.com/londonmet/little-rebranding-liverpool.pdf



It shows "The Re-branding of Liverpool – tensions in the European Capital of Culture 2008".

I don't know whether it will help you or not but I thought it was worth a try.

You can never copy a Scouser.

I had to do this in Geography recently and then an exam on it , found it easy seeing as i moved from Liverpool where as the others struggled on it.

Don't know all what has to be included in yours but in mine i included things such as it being named the capital of culture, river mersey etc. Once you have figured out what you are going to be including you find you can write loads (well i did ). It was about the one good piece of work i done in the subject too, coming out with an A on it

^
The thing is that i don't know much about the city and the main reason i chose to do Liverpool, was as you mentioned, Capital of Culture. Thanks for the hint on river mersey i'll look that up.

You should definitely read up on Grosvenor's Paradise Project on creating Liverpool One then. Link

It's really reshaped and rebranded the shopping and leisure aspect of Liverpool city centre and has basically connected the city centre with the waterfront on a bigger scale.

Also the Kings Waterfront which has produced the Echo Arena and BT Convention centre. Link

The Echo Arena has rebranded the already rich music scene in Liverpool and see's artists and events performed here, that wasn't possible on such a scale in the past. The MTV Europe Music awards being an example.

Another good thing to research would be Peel Holdings. Link

They've had a major role in rebranding and regenerating Liverpool's waterfront and John Lennon airport.

And here's a nice link to include some panoramic pics before and during development in Liverpool city centre. You can follow other links off this page to look up other things too. Link

Cheers redkenny that would be very useful

If you want a different angle read Powder Wars.

7-king kenny-7, how has the river mersey helped liverpool to rebrand? I couldn't find anything linked to what i need 

You gonna tell everyone how you got on then Adz?

My class and teacher thought that it was very well presented and had most of the details that I needed and received lots of positive comments, the only negative comment i got was that I had too much text but had some very good pictures to illustrate the changes, I got 8 out of 10 and I think it was the highest in the class so far. So, i would like to thank those of you who helped me to get the necessary information and make my little project a success, special thanks must go to redkenny as he provided me with endless links which contained information regarding the construction of major projects some of which that have been completed and other that are in the process of completion. 

7-king kenny-7, how has the river mersey helped liverpool to rebrand? I couldn't find anything linked to what I need 

Just include into a fact file sort of the thing. If you cant find much on it then just do what everyone else in my class seemed to do:

Wikipedia

I dont use Wikipedia often as you never know if the information is right or not but as far as the River Mersey is concerned it is a good site for information.

Don't worry 7-K K-7, i don't need it now as i have finished, but thanks anyway.