Quite frankly the answer is not PS3 or xbox or even Wii.
The answer belongs to technical change, and what medium changes faster than any other without waiting for 5 year console cycle of next-gen updates.
The answer is simply the computer (PC). Why, because a pc is now more powerful than a plastation 3 (which has 8 cores), Pc's components on average upgrade 4 times a year, consoles every 4-5 years.
Ah, I hear you all say, but its the games that make the console, BUT an awful lot of very good games start on the pc and frequently now console games get ported to the pc without any trouble at all, so in summarising, get yourself a new motherboard, memory and chip, and it will really blow you away, has anybody seen the PC version of burnout (outstanding), farcry 2 and Crysis (both stunning). The only falldown of the pc games scene is easy pirability of the games, or is it a falldown, it could just make people upgrade, the pc a no lose situation.
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