I don't think there was any money involved. Apparently Ashley wants to test the naming idea and to show potential investors for a naming deal how it will go.
He wants his £120M back that he has spent up there. So if he can sell the name for 10 years for £100M then maybe he can walk away from them.
Very interesting what Newcastle have done.
Our owners stipulated that Anfield would never have its naming rights sold as it is. Nearly all grounds that have had naming rights are newly built grounds.
Most of us probably accept that a newly built ground or a major redevelopment of Anfield is likely to attract some form of naming rights. But to just sell out on the history of a current ground seems a little bit .. tacky.
I hope this doesn't give our owners any silly ideas to renege on what they have said.
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