We grew up with the likes of BBC providing free coverage.
Little did we realise it was a golden era.
Was it the golden era, or was it introducing us to car racing, having it for 'free' was great, you could follow the season with ease, advertisers got free advertising, tobacco included, brands were well known, and the liveries, some of the best ever were iconic, as they were based on the brand.
Now with pay TV, and a more global based sport, the TV companies want a closed shop, If you can't pay, you won't see the race.
advertisers are paying for what, for a very small band off followers in the UK, I don't know what the rest of the world is like, but I suspect in the near future, there will not be the following F1 has now in the UK. More than half of the brands advertising I have never heard of.
The Americans are very savvy, hopfully profits and interest will fall, and they will make it available to all again, look at Cricket, who cares any more? I don't even know when the last Ashes were, and who won, a guess it was Australia, 50/50 chance of being right.
Golden era then for viewers, I guess yes, but now it's the money makers golden era.