Sports Direct apologise for selling scum shirt with a Hillsborough slur

The f*****g loser thought he was clever telling everyone who he was and what he's done via facebook. I expect (and hope) to hear of him taking a well deserved beating in the near future

I cannot imagine someone being so callous and stupid ! i rewally am surprised that this action hasn't resulted in some criminal charges of some sort! christ 's sake i know people who have been pulled over for flying the st george england flag for possible offence to some religions ! this i feel is much much worse and is a vile act of inhumanity , i cannot imagine the hurt this has caused the people who were /are affected by the hillsboro tragedy .

What an idiot...sure you can have the odd banter

But when it involveds deaths it's just not on

RIP 96 You'll never be forgotton

What an asshole. You need to draw the line somewhere and not pass it.  I hate Man. U. Always have, always will. But I would never make light of the deaths of Innocent people, just because its related to Man. U in some way. 

The people who died are not LFC. The people died in a horrible way and they were sons, daughters, mothers,fathers who were crushed to death at a f***in' football match. A football match!!!!!

I dont know whats going to happen to this kid. If It was up to me I would make him go and personally visit every single grave of those 96 and go to the families of every single victim, wearing his shirt and explain why he thought they deserved to die. Explain to the family why he thought the shirt was so funny and why he wants more to die. I would publically embarass,shame and humiliate him in the public eye. Make it so this f***in cock cant get a coffee without someone calling him a dickhead.

I think boycotting Sports Direct is wrong. I wouldn't fault the store or the poor girl who made the shirt. The store did the right thing. They admitted their mistake,realized the problem, changed their guidelines and corrected the situation and they did it before being boycotted or threatened. I wouldn't boycott the store. I almost feel sorry for the girl who made the shirt.  The girl really just did her job, she did what she probably does 30 times a day. Unless I was specifically told about the shirt being used as a slur against the victims. I might not of noticed it, straight up either.  Dont fault the store or the employee. She makes sh*t wages, printing shirts in some factory. Dont hurt some poor girl out of spite or anger at that Asshole Man. U fan.

What an asshole. You need to draw the line somewhere and not pass it.  I hate Man. U. Always have, always will. But I would never make light of the deaths of Innocent people, just because its related to Man. U in some way. 

The people who died are not LFC. The people died in a horrible way and they were sons, daughters, mothers,fathers who were crushed to death at a f***in' football match. A football match!!!!!

I dont know whats going to happen to this kid. If It was up to me I would make him go and personally visit every single grave of those 96 and go to the families of every single victim, wearing his shirt and explain why he thought they deserved to die. Explain to the family why he thought the shirt was so funny and why he wants more to die. I would publically embarass,shame and humiliate him in the public eye. Make it so this f***in cock cant get a coffee without someone calling him a dickhead.

I think boycotting Sports Direct is wrong. I wouldn't fault the store or the poor girl who made the shirt. The store did the right thing. They admitted their mistake,realized the problem, changed their guidelines and corrected the situation and they did it before being boycotted or threatened. I wouldn't boycott the store. I almost feel sorry for the girl who made the shirt.  The girl really just did her job, she did what she probably does 30 times a day. Unless I was specifically told about the shirt being used as a slur against the victims. I might not of noticed it, straight up either.  Dont fault the store or the employee. She makes sh*t wages, printing shirts in some factory. Dont hurt some poor girl out of spite or anger at that Asshole Man. U fan.

Correct Yank. Good shout..

Makes me sick!

Abysmal stuff like this, how would they feel if it was done to them about Munich!

Makes me sick!

Abysmal stuff like this, how would they feel if it was done to them about Munich!

The truth is that the brain dead fuckwit who got the shirt printed has probably got as much knowledge of the Munich disaster as the Hillsborough tragedy -  there are a tiny minority of similar mentally challenged individuals at most clubs. The obvious solution is root the dickheads out while they chant or display their vile slurs and brand the fuckers so they never polute a football stadium again.

I'm actually disgusted

is the apology enough? surely the guy who printed the shirt knew exactly what he was doing-he's as bad as this jackson tw*t

W**ker! 

F***ing pr**k.
I'd love to see him in the street with it on.

Disgusting. Truly disgusting. The idea of making light of the loss of life for attending a football match...a F***ing football match!! ...words escape me. Doesn't matter who it was...it would never occur to me to act like this in any capacity. Out of order. Low class. These are some of the nicer words that come to mind.

I'd be a shambles if my son/wife/father/best friend didn't come home from what was supposed to be a day out. And, what's more, I'd have some serious sympathy for anyone who went through an ordeal like that. ANYONE. Useless animals.

Good Eric shakes his head in dismay.
Bad Eric says send them my way.

mate scum like that id love to see him walk down anfield road and see how far he gets

mate scum like that id love to see him walk down anfield road and see how far he gets

Not far I imagine.

What a jerk. So is the person who printed the words.

What a jerk. So is the person who printed the words.

It was done in the city that is totally obsessed with Liverpool!

It is not important. It was one knob head and he may pay the price. You should not blame the shop as the young girl would not know wht the shirt was about. It goes on. Football is a tribal thing and in the tribe you have the odd dickhead. We are all different. Not even the scum would want someone to die at a match. Things are said on the day of the game. Tomorrow it is back to work and get on with your life. The Huyton Bads will sort the mancs out. No problem.

Just saw this thread disgusting

I don't know how people can be raised to be this idiotic. Where in someones life do they decide something like this is funny?

Absolute thick, mentality of a caveman.

It is old news but the fact that it has been resurrected indicates the mental issues this individual has, to put an horrific tragedy that ended men, women and childrens lives in the context of a sporting wind up is good reason for psychiatric help if not sectioning under the mental health act.
Or the easier option is kick the F***ing life out of him.

Sickening.

Rivalry is one thing but to mock loss of human lives is not on.

i fukking hate sports direct, makes me feel ill! crappy brand

Bet he couldnt wait to get a laugh from all his manc mates. SCUMBAG