New Liverpool sponsor - 20M a year Standard Chartered deal (2009)

Jesus. Doesn't feel like 6 years ago.

Well, you know what they say: Time flies when you overspend and under-perform

Well, you know what they say: Time flies when you overspend and under-perform

Rimshot

It wasn't peanuts when this thread was started 6 years ago though.

I know mate but it just show how much things have changed. But with the current deal ending at the end of next season, it will not be long now before negotiations start (probably the summer time) Be interesting to see just how much the sponsors think we are worth

I know mate but it just show how much things have changed. But with the current deal ending at the end of next season, it will not be long now before negotiations start (probably the summer time) Be interesting to see just how much the sponsors think we are worth

Not very much if we don't start winning things.

http://www.theguardian.com/football/2015/apr/21/liverpool-new-three-year-sponsorship-standard-chartered

not bad happy days that will go towards paying off the rebuild probably

Quiet one that, kind of out of nowhere. Not a long extension though.

Miss Carlsberg being our sponsor.....to be honest, I wish we didn't have to have a sponsor at all. Nice clean kits then

Quiet one that, kind of out of nowhere. Not a long extension though.

Surprised more clubs don't sign 3 year deals. The sport is about to boom with sponsorships and to tie yourself down for 5+ years would be a mistake IMO. Secure finances for 3 years and reevaluating after that seems ideal to me.

So......do we win a "commercial success" trophy of some kind?

So......do we win a "commercial success" trophy of some kind?

Nope. Still a way to go. But we are on our way.

Miss Carlsberg being our sponsor.....to be honest, I wish we didn't have to have a sponsor at all. Nice clean kits then

the days when Jan Molby used to have carlsberg on the front of his shirt

Well done commercial LFC again.

I miss crown paints but. .

Telegraph saying it's worth 30m now for the next three years. Level with Arsenal's but well behind Chelsea's new one and United's.

Telegraph saying it's worth 30m now for the next three years. Level with Arsenal's but well behind Chelsea's new one and United's.

Yeh but we do get extra revenue from Garuda Indonesia sponsoring our training kits.