They need to sort out some sort of system for diving and keep it consistent.
Something along the lines of:
1. If the referee sees the dive, the player is given a yellow card and a written warning from the FA/UEFA.
2. If the referee does not see the dive, the player is given a written warning by the FA/UEFA.
3. If the same player commits another dive (whether the ref sees it or not) within a certain period of time (12 months, for example), the player is given a 3 match ban in all competitions.
4. If the player dives again within another set time period, the player will be given a 3 month ban.
5. If the player dives again within another set time period, the player should be banned from International matches. Forever.
Obviously that set of rules will probably have some flaws but UEFA need to sort something out that will clamp down on divers for good, completely preventing it in any circumstance.
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