Liverpool Football Club is delighted to announce it has agreed a deal for 188BET to become the official betting partner of the club.188BET, the leading online gaming and entertainment company, has signed a three-year deal with immediate effect and will work with Liverpool Football Club on a number of major initiatives to take the 188BET brand to the club's extensive global fan base, especially in key markets such as South East Asia.
Ian Ayre, Commercial Director of Liverpool Football Club, said: "We are delighted to welcome 188BET to our family of partners. Their innovative approach to betting will enhance the fan experience, in addition to benefiting good causes through the 188 Foundation.
"Given 188BET's presence in Asia, we will develop a number of initiatives that will mutually benefit our respective organisations. 188BET has made a clear commitment to marketing their brand through football, and we are looking forward to developing a successful partnership."
Andy Scott, CEO of 188BET, added: "Liverpool Football Club is a fantastic addition to our valuable stable of partnerships with Premier League football clubs. The strong heritage of the club coupled with its passionate and loyal global fan-base will allow us to reach a broad international audience.
"Liverpool Football Club is one of the world's most recognised football clubs, and the combination of their glittering history, worldwide fan base, and exciting plans for the future, means this is a great partnership opportunity for 188BET."
Today's news follows the announcement last month that Liverpool FC has agreed a four-year deal, starting in July 2010, for Standard Chartered Bank to become the club's main sponsor - the largest commercial agreement in Liverpool's history.