Well, for starters, you lot drive on the wrong side of the road.
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I think proper football has a large following here to be honest. It's just that relative to baseball & gridiron (I think that's what you call it) there are a lot less. I'd say that just about every school has a soccer team it's just that only a small group actually play/follow it.
A lot could be said about demographics and geography in relation to its popularity, but you're right when you say that it's enjoying a boom here. Until pretty recently it was very much a niche sport. They are addressing that, though, with stronger media coverage and, of course, the MLS.
It was always here. It just never got the attention it deserved.
Baseball & our football will remain more popular for the foreseeable future. I don't think baseball is seen as a macho sport, though. I'd think of it as a more blue-collar cricket if I were you. And, obviously, our football can be equated with rugby (another niche sport here).
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