PM - the gun tattoo story was pitched as celebratory regarding “perceived” gun culture amongst young blacks.
It’s actually about his father.
Honestly mate - how much clearer does it need to be?
Doing a quick research, the main scourge's seem to be that one scummy paper (we all know which one) causing a scene (not read the article and not gonna), but also, P.Morgan was in on the act (in which he quickly got shut down by other Journalists) along with https://twitter.com/lucycope9?lang=en
(gun activist) , but both pretty much shut up after Sterling gave some context to his tattoo. There is also Sky mis-quoting in which they apologised afterwards (can't find the article).
Even reading back on the articles on Sterling's tattoo, the defense seem to out weigh the attacks, especially from the main stream media. I also understand the controversy of the tattoo without any context and why it would be news, and I like to think any player regardless of race or religion would come under the same scrutiny.