Liverpool FC 'set for US $225 million cash boost'

Liverpool FC ‘set for US$225 million cash boost’

06 April 2010 | By Adam Fraser

Liverpool FC, the English Premier League soccer club which has seen its finances the subject of much scrutiny in recent months, is set to secure a cash boost of more than US$225 million.

According to reports, the club's kit manufacturer, Adidas, is keen to enter negotiations over a new contract that would see it continue to make Liverpool's famous red shirts for the next 12 years. The German company is believed to be willing to pay US$22.7 million per season over a ten-year contract, despite having two years left on the current deal.

According to British tabloid the NOTW and other sources, Adidas' commitment underlines its confidence that Liverpool's star players, Steven Gerrrard and Fernando Torres, will not leave Anfield this summer, even if Liverpool fail to secure qualification to the Uefa Champions League.

If the reports of a new deal with Adidas are true, it would be just the latest piece of good business done by Liverpool managing director Christian Purslow. Purslow and his team have secured a number of commercial coups for the club, most notably a record-breaking shirt sponsorship deal with Standard Chartered that will begin this summer and is worth more than US$30 million per year.

Meanwhile, Liverpool's owners appear to have effectively rejected an offer of £110 million from New York-based fund management company Rhone Group for a controlling share in the Anfield club. Tom Hicks and George Gillett failed to respond to the bid ahead of its deadline.

'Though Rhone's investment is needed to pay down £100m of debt demanded of the club by Liverpool's bankers, Royal Bank of Scotland, the club seem to believe they can secure a better deal elsewhere,' reports The Independent. 'It does not seem that Rhone will go back to the club in the future and though further negotiations are possible if Liverpool re-establish contact, the valuation may have changed if Rafael Benitez's side are not playing Champions League football next season.'


http://www.sportspromedia.com/notes_and_insights/_a/liverpool_fc_set_for_new_kit_agreement/?utm_source=Syndication+Websites&utm_campaign=Syndication+Websites&utm_medium=syndication_websites

Adidas is gonna pay $22.7 million/season to LFC to make the Jerseys.

I'd love to own a football club in the Premiership

How much is 225 million dollars US in GBP?

How much is 225 million dollars US in GBP?

£148m

F**k me.

Bigger deal than Chelsea have with Adidas. Also rivals the deal Nike have with Manure

£148m

Thanks Triple B, 14.8 million per season over the next 10 years added to the Standard Chartered deal, not bad, will we get any player investment out of it is the big question.

Thanks Triple B, 14.8 million per season over the next 10 years added to the Standard Chartered deal, not bad, will we get any player investment out of it is the big question.

12.33 Million each year for 12 years

Well either this is not true, Adidas are F***ing nuts...

or the situation at our club really isn't as bad as we all think it is!

Not so bad deal after all

Well in Purslow he is really doing his bit here!

I've seen this a few times around the net but never from a solid source so I refrained from posting.

If this is true and Purslow keeps on pulling of coups like this, I think I may have to get on my hands and knee's and suck his knob, for doing his damned hardest to save the club.

The light at the end of the tunnel?

12.33 Million each year for 12 years

Wiseguy 

I think Purslow gets a rough ride on this forum, my opinion of him is that he has done a very fine job righting wrongs of the clubs previous managing director.

Why we stuck with Carlsberg and Reebok for so long God only knows, they were ripping us off, especially when we had won the Champions League, and our profile had never been higher for a couple of decades, I say well done Christian, lets see it pissed up the wall by the yanks now. 

Wiseguy  

The German company is believed to be willing to pay US$22.7 million per season over a ten-year contract, despite having two years left on the current deal.

It's safe to come out from behind that sofa Aussie - £148m divided by 10 (as in; "over a ten-year contract") is, indeed, £14.8m per season.  

Oh... Well that's a nice little thing to know, dept gets smaller. Don't think we'll see much of that in the transfer kitty though

The German company is believed to be willing to pay US$22.7 million per season over a ten-year contract, despite having two years left on the current deal.

It's safe to come out from behind that sofa Aussie - £148m divided by 10 (as in; "over a ten-year contract") is, indeed, £14.8m per season. 

ah ha...thanks again Triple B, just read that for third time and as usual I was right. 

Great news.

Hope it actually happens. But as Mags pointed out, not sure how much of that Rafa will see

If this is true and Purslow keeps on pulling of coups like this, I think I may have to get on my hands and knee's and suck his knob, for doing his damned hardest to save the club.

You gotta take one for the team here, mate.

Would they mind giving us an advance on this total sum?

ah ha...thanks again Triple B, just read that for third time and as usual I was right. 

Oh I didn't read it. I seen a figure and 12 years.

 

ah ha...thanks again Triple B, just read that for third time and as usual I was right.  

Modesty personified or maybe not considering your location

Selling our long term sponsorship deals to pay down short-term debts.

Clever that.  Very F***ing clever.  All we need now is for the owners to get SKY to give us a 50 year advance on our TV money and then the owners can walk away with a nice fat profit.

This post may contain some sarcasm.