Reds to wear Carlsberg for final time at Anfield

Liverpool will wear Carlsberg on their shirts for the final time at Anfield this weekend - but it'll be with a difference.


The Danish brewers' name has adorned the red shirt at every home game over the last eighteen years - but as Carlsberg prepare to sign off as the club's shirt sponsors at the end of the season their name will be displayed in Chinese language for the clash with Chelsea on Sunday afternoon.

In addition to the change on the front of the players' shirts, Chinese messages will be displayed during the match on the perimeter advertising boardings and in the Carlsberg Lounge at Anfield a Chinese competition winner will present a trophy to the "Man of the Match" after the final whistle.

With Liverpool the only UK city exhibiting at World Expo in Shanghai - its twin city - later this year, Carlsberg officials came up with the novel idea of interacting with the club's massive fan base in that part of the world.

Carlsberg Group Sponsorship Director Keld Strudahl said, "We're delighted to have been able to bring about this momentous occasion. We believe it's a nice little gesture to our friends and fans of Liverpool FC in China, where we know the Club devoted huge support in working things out and we also worked hard with all parties to mark this special occasion for the World Expo."

The Chinese Carlsberg logo will be only the fifth logo ever printed on a Liverpool FC shirt. Liverpool FC's first sponsor was Hitachi, followed by Crown Paints, Candy and then Carlsberg in 1992.

http://www.liverpoolfc.tv/news/latest-news/reds-to-sport-new-look-shirt

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Chinese? 

It will look stupid

Thanks for the years of average sponsorship. Glad to see the back of beer sponsorship TBH. Will actually buy my son a shirt in the summer

Chinese? It'll look stupid. Please let it be the normal thing.

This a wind up?

Thought we were wearing our new kit for the last home game?

If we end up winning the league next year Im soooooooooooooo gonna blame Carlsberg. Btw this is a duff idea

Quite glad actually, me being Chinese.

A little sad to see the back of Carlsberg though because they've been there since I've followed Liverpool.

Maybe its a campaign for the Chinese investor? Whatever the case is just looking forward to wearing the new ones.

Doesn't really matter to me even though I'm Chinese.

Still watching Liverpool

If we end up winning the league next year Im soooooooooooooo gonna blame Carlsberg. Btw this is a duff idea

Another beer sponsor?



Not really bothered about it being the last time we have Carlsberg on our shirts TBH.

What matters on the shirt is the Liverbird, the rest is only there to bring in money after all.

As for the logo in Chinese? Very odd - maybe that Huang fella has taken over and no-one has cottoned on yet. 

A little sad to see the back of Carlsberg though because they've been there since I've followed Liverpool.

Me too That new tshirts just do not look right to me without the Carlsberg logo. Besides I have much more appreciation for beer than for bankers but... what can I say, I guess the new offer is better for the club.

I'd like to pretend that I give a F**k but......

why would it be in chinese?

For our new chinese owners (sigh)

Its to coincide with our twin City so maybe that means something to someone, f***in hell whats wrong with one game, sick of looking at Carlsberg myself.

i thought it was standard chartered at the weekend?

I'd like to pretend that I give a F**k but......

This 

I'd like to pretend that I give a f**k but......

It will be a kinda emotional moment for me seeing this Carlsberg for teh one last time on the Almighty red shirt.

It will look stupid

Stupid? No. Very artistic for a change. We're after the big fan base, that's what that really counts. Congrats to the commercial team, you have done well. 10% of Shanghai population being a Liverpool fan would easily rake in perhaps millions of GBP to the club.

What's wrong with a Chinese owner??? I'm sure we'd prefer them now over the yanks anytime now. Mental block.

I'm sure the club will try and make a few bob out of selling limited edition replica shirts in Asia.

It's a good marketing ploy. We have chinese adverts on the boards sometimes, so why not?