What I dont understand is that for the club to be sold, you've got to protect its value.
Not investing in players risks not making CL, risks losing the good players left on our books, risks not being able to attract the type of players we had always been competing for.
Out of CL reduces our advertising and broadcasting revenue.
Not buying exciting players reduces potential shirt sales.
Not buying players reduced the amount a buyer would want to pay as they have to take into account the outlay on player transfers when they come in.
Our wonderba owners continually reduce the value of the club and yet they overprice it over and above what its value once was. As a supporter its sad but as somebody with half a business brain, it's downright shocking.
The thing is, H&G realize that Liverpool is a global brand..... they know (hope) someone will see the club as an investment, regardless of where we are in the league. Man City were not and are not (yet) a global brand, yet they had an investor come in to take them to the next level. H&G are holding out until they receive an offer that gives them a profit to send them on their way. They don't care if they strip the club of its assets, because they know that our biggest asset is our fan base....the Liverpool fans will always remain faithful.
The only thing H&G absolutely won't do is invest any of their own money into the club, because they will not end up getting it back. So, until a new buyer comes in, they will continue to run the club into the ground, hoping that someone comes in to save their asses....they don't give two shits about the club or the fans.
The big problem with all of this is that most investors realize that H&G are running out of time with the banks, and RBS will eventually force them into a sale. So it is basically a waiting game.... H&G will continue to sell off assets and strike up refinancing deals in the hope someone will come in and send them off with a profit, while the potential investors are simply waiting for the banks to force the sale of the club to the highest bidder. All we can hope for is that RBS won't allow them to refinance again, and forces their hand as early as October.
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