Distraction is all they've got.
No it's not in their interest to distract. Why should they offend us fans - technically their customers. Why should they offend the sponsors - technically their revenue generator. Why should they offend the players - technically their staff who put on a great show.
How does distracting benefit them? And who should they distract. And how did they pull the distraction off? What did the distraction achieve? Any answers to these? Anyone has a chance now... Take it.