I'll add one more thing about this club...
For as good as we have been throughout history we've never felt obliged as a support base to do something as vomit inducing and shameless as chanting our owners name in pride or bringing banners on to the field when things have gone well. (looking at Man City with the latter part and their 'Thank you Sheikh Mansour' banner waving gimps who trudge the field at the end of another league winning season).
As ever you only need Bill Shankly's words "At a football club, there's a holy trinity - the players, the manager and the supporters. Directors don't come into it. They are only there to sign the cheques".
It's the mentality of being all your history a small-club. You can't change that no matter how much money is pumped into you. It's the same when you've been all your life a poor person and all of a sudden you win the lottery, but the mindset will still be one of a poor person.
You can't expect anything different from plastic clubs like City or Chelsea. Let me tell you something, even though i hate Man Utd or Everton, i respect them 1000 more than clubs like City, PSG or Chelsea. Those are proper clubs with an identity, with true fans (the majority of them), not gloryhunting fans who love their owner's money because they can finally achieve something in their pathetic history.