LFC announces Tibet Water Resources Ltd. partnership
Liverpool FC has today announced Tibet Water Resources Ltd. as their Official Regional Water Partner in China.
The partnership will see LFC and Tibet Water collaborate to create unique experiences for Reds fans and consumers alike. Tibet Water will also benefit from a range of LFC marketing and promotional rights, including digital and social media support and access to players and legends of the club.
Sunny Wong, executive director of Tibet Water Resources Ltd., said: âThis marks a major milestone in Tibet Water Resources Ltd.'s development. We are proud to be Liverpool FCâs Official Regional Water Partner in China, one of the worldâs most renowned football teams with a massive fan base around the globe.
âThe partnership with Liverpool FC will further enhance the influence and value of the water brands under Tibet Water Resources Ltd., which will pave the way for extending our footprint in the international premium mineral water market. We look forward to working with Liverpool FC to create unique experiences for both fans and customers.â
Billy Hogan, chief commercial officer and managing director at LFC, said: âWe are proud to welcome Tibet Water to the LFC family as a regional partner in China. We have so many supporters here in Asia as weâve just seen from two sold out matches last week in Hong Kong. We look forward to working together with Tibet Water to create opportunities to further engage with our supporters whilst helping to further build their brand in China.â
Tibet Water Resources Ltd. strives to provide high-quality and healthy drinking water that is rich in minerals to people who value quality of life. Its bottled water portfolio includes the flagship product Tibet 5100 Glacial Spring Water, which was awarded 'Best Still or Sparkling Water' at the 10th Global Bottled Water Congress, and Gesang Spring, which targets a broader market.
As a Chinese company with deep roots in Tibet, Tibet Water Resources Ltd. has always strived for balance between its business growth and economic development in Tibet, as well as supporting the conservation and protection of water sources and the environment across the region.
http://www.liverpoolfc.com/news/announcements/269478-lfc-announces-tibet-water-resources-ltd-partnershipDHARAMSHALA, August 10: To raise awareness on Tibetâs water resources exploited by China and to urge the Liverpool Football Club not to fall into Chinese trap, the members of Tibetan Community in Britain will stage an awareness campaign at the clubâs opening match of the English Premier League against Watford FC at Vicarage Road on August 12.
The members plan to distribute water bottles and leaflets to protest the clubâs partnership with Tibet Water Resources Ltd (TWRL), a Chinese company known for commercially exploiting Tibetâs water resource. They will also urge the fans and players not to âfall into China's trap of exploiting Tibetâs resourcesâ.
âThe match is yet to begin and Liverpool has already conceded an own goal by dealing with a Chinese commercial company that exploits Tibetâs resources. The club must understand the sufferings and sentiments of Tibetan people. Partnering with TWRL is like endorsing the occupation of Tibet and agreeing with treatment of Tibetans by Chinese regime,â said Pema Lobsang, Chairman of Tibetan Community in Britain.
Reminding Liverpool FC, one of the biggest clubs in England and the world, of how China occupied Tibet by force and how Tibetans inside Tibet are facing the worst human rights abuse, the members of the community urged the club ânot to trade human rights for commercial gainâ and to stop befriending blood-stained hands of Chinese companies.
The 18 times English Champions on July 25 announced the partnership declaring TWRL as their official regional water partner in China. The deal opens doorways for the company to access the clubâs marketing and promotional rights, players and club legends as well.
According to the press release by Free Tibet, a London-based Tibet advocacy group, they have already received messages by Liverpool fans who are concerned that their football club is entering into such an unethical and unwise partnership.
The organization in its statement on July 27 said, âWe urge Liverpoolâs commercial department to see the damage that this deal could cause to Tibetans, and the risks it poses to the clubâs reputation, and terminate this agreement.
FREE TIBET STATEMENT ON LIVERPOOL FC'S PARTNERSHIP WITH TIBET WATER RESOURCES LTD
It is regrettable that Liverpool Football Club has announced Tibet Water Resources Limited (TWRL) as their Official Regional Water Partner in China.
Chinese companies such as TWRL are only able to commercially exploit Tibet's water resources because China has brutally enforced a military occupation on Tibet since invading it in 1950. The absolute denial of political freedoms and the widespread use of torture and other forms of severe repression are commonplace in Tibet and have turned the country into a human rights black spot.
The Chinese governmentâs human rights abuses in Tibet continue to draw condemnation from across the world. Signing a deal with a company that exploits Tibetâs resources lends legitimacy to Chinaâs military occupation and the abuses that help prop it up. So long as the occupation and abuses continue, any such partnership is an affront to Tibet's beleaguered people.
There is also an environmental risk to bottling from Tibetâs glaciers. Tibet's environment and water resources are already under severe threat from pollution, climate change and the effects of massive damming and diversion projects undertaken by the Chinese government. Water bottling in Tibet risks exacerbating this environmental destruction and continues to deny Tibetans the right to manage their own resources.
We have already received messages by Liverpool fans who are concerned that their football club is entering into such an unethical and unwise partnership. We urge Liverpoolâs commercial department to see the damage that this deal could cause to Tibetans, and the risks it poses to the clubâs reputation, and terminate this agreement.
https://freetibet.org/news-media/pr/free-tibet-statement-liverpool-fc-partnership-tibet-water-resources-ltd