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      Liverpool top Premier League in merchandising league

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      little-Luis:)
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      Liverpool top Premier League in merchandising league
      Feb 22, 2011 06:57:39 pm
       Liverpool top Premier League in merchandising league
      http://www.footballtradedirectory.com/news/2011/february/liverpool-top-united-in-merchandising.html

      La Liga sides Real Madrid and Barcelona have topped Sport +Markt’s Football Merchandising Report only weeks after finishing first and second in the Deloitte Football Money League.

      The Spanish giants helped the 10 top clubs make €1.2bn in turnover from retail sales of merchandising items during the 2009-10 season, with only two English sides in the top 10 - Liverpool (3rd) and Manchester United (6th).  La Liga also surpassed the Barclays Premier League in total turnover, generating €190.1 million to the Premier League’s €167.5 million.

      But the Barclays Premier League had a more even distribution between its clubs whilst Barcelona and Real accounted for nearly 80% of La Liga’s total.

      Merchandise such as scarves, flags and shirts were included with replica shirts making up for 57% of merchandising sales.

      Top 10 retail turnover clubs

      1.    Real Madrid
      2.    Barcelona
      3.    Liverpool
      4.    Bayern Munich
      5.    Olympique Marseille
      6.    Manchester United
      7.    AC Milan
      8.    Inter Milan
      9.    Olympique Lyon
      10.  Fenerbahce

      Just goes to show that we will have money when the  new rule comes in to play. And that is including the boycott against H & G.
      Nice to see that we not only beat United, but topped the Premier League too.
      dunlop liddell shankly
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      Re: Liverpool top Premier League in merchandising league
      Reply #1: Feb 22, 2011 07:01:14 pm
      That's because we're the biggest club around.
      AZPatriot
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      Re: Liverpool top Premier League in merchandising league
      Reply #2: Feb 22, 2011 07:01:44 pm
      Thumb's up to Ian and his staff, well done. I know from the owner's quotes they cherish the work the marketing people do.
      bigvYNWA
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      Re: Liverpool top Premier League in merchandising league
      Reply #3: Feb 22, 2011 07:04:37 pm
      Surprised Norwich aint on the list.
      reddebs
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      Re: Liverpool top Premier League in merchandising league
      Reply #4: Feb 22, 2011 07:06:15 pm
      That's fantastic considering we had a boycott on for the best part of 2010.

      We are extremely well placed to take advantage of the FFR and the better we get on the pitch the more people will spend.

      reddebs
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      Re: Liverpool top Premier League in merchandising league
      Reply #5: Feb 22, 2011 07:07:07 pm
      Surprised Norwich aint on the list.

      Meow...  :D
      kelvo
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      Re: Liverpool top Premier League in merchandising league
      Reply #6: Feb 22, 2011 07:07:14 pm
      ....well we are the best fans in the world  ;D
      bigears
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      Re: Liverpool top Premier League in merchandising league
      Reply #7: Feb 22, 2011 07:11:00 pm
      im not surprised with that ,just going by what i see in my own city of limerick the bulk of jerseys ,tracksuits and so on are lfc ,its great to see especially after the last few seasons .
      lfc_ynwa
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      Re: Liverpool top Premier League in merchandising league
      Reply #8: Feb 22, 2011 07:11:57 pm
      That's because we're the biggest club around.

      3rd biggest actually ;D.
      little-Luis:)
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      Re: Liverpool top Premier League in merchandising league
      Reply #9: Feb 22, 2011 07:21:57 pm
      im not surprised with that ,just going by what i see in my own city of limerick the bulk of jerseys ,tracksuits and so on are lfc ,its great to see especially after the last few seasons .

      You're from Limerick? Close to me so!

      Surprised Norwich aint on the list.

      :lmao: :lmao: only got this now! :D
      bigvYNWA
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      Re: Liverpool top Premier League in merchandising league
      Reply #10: Feb 22, 2011 07:22:08 pm

      Na, THE biggest. It's easy for Barca and Real to sell a shiteload of sh*t when they are playing in a league with only two teams basically.
      Diego LFC
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      Re: Liverpool top Premier League in merchandising league
      Reply #11: Feb 22, 2011 07:39:38 pm
      Just in case anyone wants to read the Delloite Football Money League 2011 mentioned in the article, here it goes:

      http://www.mediafire.com/?iuwyes656sjyia4
      jamo174
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      Re: Liverpool top Premier League in merchandising league
      Reply #12: Feb 22, 2011 08:01:06 pm
      this compensates a little for the lack of attendance money we get compared to some others. delighted with this tho.
      racerx34
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      Re: Liverpool top Premier League in merchandising league
      Reply #13: Feb 22, 2011 08:05:48 pm
      80 per cent of Spanish revenue given to two clubs. No wonder people are keen to buy Premier League teams. Not worth trying to oust the big two in Spain
      Adryan
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      Re: Liverpool top Premier League in merchandising league
      Reply #14: Feb 22, 2011 10:56:31 pm
      Hardly surprised.

      Liverpool FC is the biggest club in England and probably Asia.
      bigears
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      Re: Liverpool top Premier League in merchandising league
      Reply #15: Feb 22, 2011 11:17:00 pm
      just imagine the amount of revenue we"d take in if we had a bigger stadium,not a new stadiumbut a revamped stadium.an extra 20,000 seats how much would that take in.
      MIRO
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      Re: Liverpool top Premier League in merchandising league
      Reply #16: Feb 22, 2011 11:21:06 pm
      That's because we're the biggest club around.

      F**kin A !  as they say. They are the biggest club in this garlic eating villarge.
      hardcoresoldier
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      Re: Liverpool top Premier League in merchandising league
      Reply #17: Feb 22, 2011 11:25:34 pm
      That's fantastic considering we had a boycott on for the best part of 2010.

      We are extremely well placed to take advantage of the FFR and the better we get on the pitch the more people will spend.



      That is an excellent point to make and makes you wonder if that boycott hadn't happened we'd have topped the League. Well we will next year for definite.
      Del Boca Vista
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      Re: Liverpool top Premier League in merchandising league
      Reply #18: Feb 23, 2011 12:09:05 am
      I've purchased shirts from three of those clubs in the last year.. Liverpool, Bayern, Milan
      racerx34
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      Re: Liverpool top Premier League in merchandising league
      Reply #19: Feb 23, 2011 12:17:06 am
      I used to buy Barcelona and Real Madrid jerseys when I was younger. Loved watching Spanish football late on the telly. Wouldn't touch them now. Have grown to dislike both clubs
      lfc_ynwa
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      Re: Liverpool top Premier League in merchandising league
      Reply #20: Feb 23, 2011 12:18:56 am
      Every youngster has brought a Madrid or Barcelona top in the past. Just the way football works I guess.
      lfc_ynwa
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      Re: Liverpool top Premier League in merchandising league
      Reply #21: Feb 23, 2011 12:24:41 am
      That article can't be right, Marseille ahead of United, no F***ing chance!
      bigvYNWA
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      Re: Liverpool top Premier League in merchandising league
      Reply #22: Feb 23, 2011 12:31:49 am
      Marseille have a pretty passionate fanbase, correct?

      I agree, seems weird - but could be, who knows.

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