There was much talk about the BBC coverage of the World Club Final. They can say they had other programmes to show, which I'm sure they do, but they constantly complain that they can't win the rights to major sports events. So when they have a chance, they should plug it properly and do it justice. They'll be showing random European Championship games next summer with half hour build ups featuring teams of no direct interest to their main audience. Why can't they do it for the World Club Championship with us involved?
Unfortunately the coverage on our own channel of us becoming World Champions was even worse. As soon as the game ended, the audio coverage was cut earlier than usual. No coverage of the ceremony, visual or audio. No coverage of the celebrations, just half an interview with one player dropped in at the end of the show, and while the players were celebrating, the pundits in the studio were busy rabbiting on about rival clubs managerial issues, while the presenter was talking about some ex-England has been with no association to this club, who picked that very day to kick the bucket. When the game was eventually broadcast 24 hours later, there was no coverage of the celebrations, and less than 20 seconds of the ceremony itself. Basically Hendo receiving the trophy and that was it. And when the team returned home, there was no coverage of that either.
Becoming World Champions doesn't happen every year, or indeed every week. This was a historic achievement for the team and the club, setting the bar higher once more. Whatever about the BBC, I expect our own in house channel to cover a Liverpool club achievement properly. What exactly is more important to the station than Liverpool winning more trophies?
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