I did the Anfield Experience last year. Can't remember exactly when it started/finished, but it was from some time around 9/10 am until 4 pm, if I remember correctly. You would have lunch in one of the executive boxes and then have a chat with LFC legends. There's also the Ultimate Anfield Experience (or something like that), which is a bit different, not sure which one you got. Mine was £75 I think.
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