Pushing womens football on us. The level is so poor and the interest just isn't there. Some things can't be equal as people have no interest in it. I've woken up to Sky Sports plastering a Arsenal vs Chelsea ladies news. Top story. Why would such a low performance game get such a high spot on the news? Would have preferred that spot to have gone to a League Two team who are way more technically superior to the womens league. Make a seperate section for it so people who are interested can have a read instead of it being billed as a summary to the Champions League final.
Because this is how you improve the quality of the game. You give it visibility.
This in turn will encourage more young women to start playing footy and attract more sponsors. More money = better infrastructures, professional contracts, etc.
They started doing this in my country a few years back and it has worked. We managed to qualify for our first major tournament, and the league is constantly improving.
If you don't like it, don't watch it. You're not the main target audience anyway.
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