It’s become just part of the pre-game routine, a box you check before the ball gets kicked, just like tying your laces. Has no meaning left whatsoever.
It didn't have any meaning to start with. Kneeling before a game doesn't do one lick of good at battling any kind of inequality or systematic racism. The only way to make progress on that front is man by man. You have to make an effort to be better, to act better, to treat people with respect, to learn about different cultures, religions, races, etc...and to point out when people are being asshats.
But it's much easier to just take a knee and then go on about your business. These players will take a knee and then go and berate a referee and show him no respect for 90 minutes. It's a joke.
Think Zaha recently said he would or he already did stop taking a knee....he says it's just a gesture with no meaning (or something along those lines).