The money contributes directly to revenue and revenue is used to pay operating costs and wages. What these sponsorship deals do is that it increases our club's global coverage and fan base. These will indirectly translate into TV and merchandising revenue. Top tier football clubs are after all running a global business. Gone are the days where clubs are just a football team. TV rights, sponsorship, fat player wages... familiar? Football has evolved.
Evolved indeed, I'd still wait to see what transpires with regards to transfers, after the failures to back BR in the past 2 windows.
We have more deals than ever yes?
We have more tv money than ever yes?
We are higher in the prem than ever yes?
Then lets see that money get put into the team. there is no two ways.
They've got rid of players because of wages.
Look a bit stingy to me so far. all this money needs accounting for, because I don't want the owners using us like a sports brand for their own personal gain.
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