To be fair the adult shirt is £40 for members. If you live in Oz for example you are saving 9 quid on delivery and you do also get a 10 quid gift card.
Its arguably better value than some of the match tickets I've bought this season.
Still no even at £40. As I'm not a 'member' that option is a non-starter.
I'm sure if they dropped the price by 50%, they'd sell more than twice as many.
Very basic economics, but you'd sell a lot more, and the sponsors would be happy.
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