Yeh the work he does is truly amazing, also paid in full for a number of kids medical treatment.
The shadier side to him is how he obtained his son and stops the mother from having any contact with him.
Don't mean to be cynical but would he be doing such charitable work if his PR men didn't explain the advantages it would bring to his brand? We hear such acts of charity by Ronaldo most weeks. If it wasn't being done to enhance his own public image then it would be kept private.
Just a selfish, plastic insincere tw*t and the perfect role model for today's narcissistic society.