So if we can’t be successful by only spending what we make then funds need to be supplemented from another source - is that from loans from owners which are then paid back ? Again taking money away from the club , do we have a sugar daddy, consortium to be happy to cut losses and throw money at the club each year beyond what we make or do we look at ways to improve the level of income we bring in to help fund transfers and wages etc
The first two are quick wins until the money runs out from someone’s pocket which we have seen happen with other clubs and it’s killed them
Or do we get the state ownership who are happy to bring the rules to falsify sponsorship etc to give the club more to spend on players so it’s looks like it’s within means
Or do we continue to build externally stadium and sponsorship etc to bring in more funds but will take time
Football is morally bankrupt and clearly unsustainable
Look mate, I’m not gonna argue going over old ground on this subject, FSG, as owners have been pretty damn good in terms of restructuring the club in bricks & mortar, that’s highly commendable and to be fair Anfield needed it anyway, and they have also come up trumps for Jürgen in the AxA training facilities, that was Jürgen’s idea initially and again fair play to FSG they’ve stumped up the spondoolies for that too, in league rankings terms they’ve sustained CL spot but in terms of transfer funding we’re in a relegation battle,
Now I don’t want us to be bankrolled like others are, and I do understand it’s perhaps best business policy to keep within your means, but, keeping within your means doesn’t bring about the kind of success we all want to see, it’s no longer viable to operate in this way and expect us to keep up with the Jones’s of this world,
You can bamboozle us with with your figures and business know how, but at the end of the day it’s all about winning and building a side to do exactly that, Jürgen’s first winning side has peaked and now needs refreshing, but it’s two years late ,minimum, in the making, that’s 3-4 transfer window inactivity because enough funds were clearly unavailable, again, to pardon the pun, the goalposts have shifted but FSG stuck with their completely unethical mantra and now we are in effect back to square one with a ageing side, full,of holes, struggling for confidence,
For the most part Jürgen turned us from doubters to believers, now we’re back as doubters, and the only ones not believing are our owners, they obviously do not believe we are worthy of investing some of their assets into a transfer kitty, albeit a temporary one, so as we can get ourselves out of the sh*t state we’re in,
I mean isn’t that a obvious and more simplistic way of saying to Jürgen, generated funds won’t be enough, here’s a helping hand, go get who you need, we’ll worry about the pay back further up the pipe, when we start winning titles & tin again ??
