Did you go check out the Nike store window to see if it was filled with their soccer teams shirts? Don't think the walk-in market for soccer shirts is huge mid season,maybe closer to xmas?
If it was in Liverpool, and there were no Liverpool kits in the shop window at a New Balance store...that's pretty crap.
Any local Nike store will have the local teams' stuff in the store windows.
Not to mention...Nike don't have ONE big team that they promote. Liverpool is really all New Balance has...it should be promoted front and center everywhere, which is exactly the beef that it seems the club have with New Balance.