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      Nike linked with new LFC Kit deal

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      HUYTON RED
      • Forum Legend - Shankly
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      Re: Nike linked with new LFC Kit deal
      Reply #75: Oct 01, 2019 06:22:04 pm
      Thoughts on the potential Nike partnership....

      Personally, I would prefer LFC to enter into a flat rate/guaranteed yearly fee....eg... 75 million....because I view this money as a major component of the team's base revenue along with gate receipts, concessions, guaranteed PL TV fees. This base revenue is the team's financial foundation....aka....it's budgetary floor.

      That being said, I suspect LFC and Nike both understood that outside the box thinking is required to shake New Balance from the equation and that simply negotiating an enormous yearly flat fee would unlikely deter New Balance.....hence the unusual structure of the proposed deal. One would think the UK courts would recognize the substantial gap in distribution opportunities between Nike and New Balance and rule in favor of a Nike/LFC partnership.

      If and when Nike takes over......maybe just maybe....this contract might revert to a more traditional model....but we outsiders would likely never know.

      More thoughts

      LFC is run by....
      American owners who are not blind to the realities of Nike's dominance in the US and the world and the mindset of consumers
      who have essentially submitted to the will of Nike.
      American owners with their hands in multiple sporting fields who understand the power and value of branding
      American owners who are partnered with the most successfully branded ($$$) athlete in the world...Lebron James
      American owners who want to be partnered with the most successful branding operation in the world...Nike

      Likely.....In Fenway Group's mind, the time has come to make their substantial investment in Lebron James payoff. Remember, FG handed Lebron a minority stake in LFC and also funded Fenway Sports Management to solely promote Lebron James.

      Being in business with Lebron James is not good business, it is fantastic business and the man has the ability to alter consumers' discretionary spending habits....from head to toe.
      Case in point: Beats....highly stylized but average sound quality headphones that achieved must-have status simply because Lebron was handed a % of ownership in the new company to wear them in public.... and he took his job seriously.
      Footage of Lebron walking into NBA stadiums, practicing on court pre game, walking through airports, etc etc etc was a daily phenomenon....while always wearing Beats or displaying them around his neck like a piece of must-have jewelry. Bling chains replaced by $250 plastic headphones.
      Young consumers pay attention to Lebron and follow his lead. Having Lebron sport LFC gear will move the needle in a major way both in gear revenue and fan base growth. Eyeballs are always on the man...and the same goes for Serena and whoever else gets deployed from the Nike stable of stars. The formula is proven.

      It should be noted how big LFC and the PL are getting in the states. Since NBC and the PL partnered up in 2013, LFC deservedly gets featured and often with top billing every weekend. Most interesting in my mind is how PL games are getting early afternoon slots here, partially going head to head with the NFL in the fall.

      My point.....LFC wants to partner with Nike who dominates the biggest consumer markets (US and the world) while deploying the greatest branding athlete in sports (Lebron) at a time LFC is virtually guaranteed a US national audience, often in prime slots, 30+ times per year without including CL games.
      And this is just one market Nike will sway.

      Seems good...doesn't it?
      Partnership instead of a flat fee might just be the cash cow of cows


      Just get them to pay half of M'bappe's wages and we're laughing.
      fields of anny rd
      • Forum Legend - Paisley
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      Re: Nike linked with new LFC Kit deal
      Reply #76: Oct 01, 2019 06:29:33 pm
      Strange one on the face of it to have a lower flat rate than last times deal with NB/Warrior.

      I'm guessing we know what we're doing though!
      karlp606
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      Re: Nike linked with new LFC Kit deal
      Reply #77: Oct 02, 2019 09:14:11 am
      Strange one on the face of it to have a lower flat rate than last times deal with NB/Warrior.

      I'm guessing we know what we're doing though!

      All part of the Fenway group strategy, increasing the value of the LFC brand 👍🏻
      racerx34
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      • THE SALT IN THE SOUP
      Re: Nike linked with new LFC Kit deal
      Reply #78: Oct 02, 2019 10:20:42 am
      Strange one on the face of it to have a lower flat rate than last times deal with NB/Warrior.

      I'm guessing we know what we're doing though!

      The 20% on all merchandise, not just jersey sales, based on NB figures would put LFC deal at circa 70 Million.
      Now imagine that with a company that doesn't continually run out of stock.
      FL Red
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      Re: Nike linked with new LFC Kit deal
      Reply #79: Oct 02, 2019 01:11:57 pm
      The 20% on all merchandise, not just jersey sales, based on NB figures would put LFC deal at circa 70 Million.
      Now imagine that with a company that doesn't continually run out of stock.

      And with a company that has the brand and celebrity marketing power of Nike as well.
      racerx34
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      Re: Nike linked with new LFC Kit deal
      Reply #80: Oct 03, 2019 11:15:45 am
      From what I've read, this is the colour the away top will be if Nike deal is done:

      mcarz
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      Re: Nike linked with new LFC Kit deal
      Reply #81: Oct 04, 2019 12:33:47 pm
      From what I've read, this is the colour the away top will be if Nike deal is done:



      There are rumours that the home kit will be this colour too...

      RedPuppy
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      Re: Nike linked with new LFC Kit deal
      Reply #82: Oct 04, 2019 04:23:28 pm
      Did anyone see the RedBull away kit on Wednesday? Not impressed by any stretch of the imagination. All I'll say, if you guys £60 plus for these, you're mad as a box of frogs. Nikes money would be great, but they are not paying their designers enough.

      Frankly, Mr Shankly
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      • YNWA
      Re: Nike linked with new LFC Kit deal
      Reply #83: Oct 13, 2019 04:37:34 pm
      So when's this deal with the world's biggest doping cabal going to happen?
      FL Red
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      Re: Nike linked with new LFC Kit deal
      Reply #84: Oct 13, 2019 07:08:35 pm
      Did anyone see the RedBull away kit on Wednesday? Not impressed by any stretch of the imagination. All I'll say, if you guys £60 plus for these, you're mad as a box of frogs. Nikes money would be great, but they are not paying their designers enough.



      You know the club has final input on their design? So blame it on RedBull that they were ok with it. Nike has plenty of good looking kits so they are perfectly capable.
      « Last Edit: Oct 13, 2019 10:26:28 pm by FL Red »
      HUYTON RED
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      Re: Nike linked with new LFC Kit deal
      Reply #85: Oct 13, 2019 08:28:36 pm
      So when's this deal with the world's biggest doping cabal going to happen?

      Listen to any conspiracy-theorist nutjob Evertonian and they may tell you that's us!!
      Dadorious
      • Forum Legend - Dalglish
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      Re: Nike linked with new LFC Kit deal
      Reply #86: Oct 13, 2019 08:35:15 pm
      So when's this deal with the world's biggest doping cabal going to happen?

      Goes to court on the 18th so it’s imminent.
      racerx34
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      Re: Nike linked with new LFC Kit deal
      Reply #87: Oct 21, 2019 03:37:52 pm
      Final deliveries tomorrow.
      Not sure how NB can claim to have matched Nike contract given their distribution numbers have been thorn apart.

      https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-kit-deal-trial-live-17102743
      FL Red
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      Re: Nike linked with new LFC Kit deal
      Reply #88: Oct 21, 2019 03:44:09 pm
      Final deliveries tomorrow.
      Not sure how NB can claim to have matched Nike contract given their distribution numbers have been thorn apart.

      https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-kit-deal-trial-live-17102743

      From what I've read, it's over for NB....Liverpool and Nike want each other, Nike has already spent a ton of money on design and manufacturing of our new kits for next season and while it looks like a very modest deal up front, the numbers I was reading showed that we'll likely far surpass dollars with Nike's distribution and plans for other merchandise to be sold. It will likely net us a huge amount  (as long as we continue winning).
      racerx34
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      Re: Nike linked with new LFC Kit deal
      Reply #89: Oct 21, 2019 04:24:51 pm
      From what I've read, it's over for NB....Liverpool and Nike want each other, Nike has already spent a ton of money on design and manufacturing of our new kits for next season and while it looks like a very modest deal up front, the numbers I was reading showed that we'll likely far surpass dollars with Nike's distribution and plans for other merchandise to be sold. It will likely net us a huge amount  (as long as we continue winning).

      The anomolies on the numbers produced seems damning.
      NB can't afford to lose Liverpool though.
      Their marquee Football brand, but they aren't keeping up with demand.
      Dadorious
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      Re: Nike linked with new LFC Kit deal
      Reply #90: Oct 22, 2019 11:51:22 am
      Yep involved in a fair few of these commercial arbitrations through work and NB look to be doomed here.
      HUYTON RED
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      Re: Nike linked with new LFC Kit deal
      Reply #91: Oct 22, 2019 02:19:15 pm
      The anomolies on the numbers produced seems damning.
      NB can't afford to lose Liverpool though.
      Their marquee Football brand, but they aren't keeping up with demand.

      And that will be the main reason why we want to swap from NB to Nike.

      The fact the team had to use a league kit with the arm "WU" sponsors bit covered by the Champions League badge for the final against Spurs speaks volumes.

      racerx34
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      Re: Nike linked with new LFC Kit deal
      Reply #92: Oct 22, 2019 02:30:21 pm
      And that will be the main reason why we want to swap from NB to Nike.

      The fact the team had to use a league kit with the arm "WU" sponsors bit covered by the Champions League badge for the final against Spurs speaks volumes.



      Red vinyl to cover it over because they've no kit. Should put that in the proceedings...

      https://www.footyheadlines.com/2019/06/revealed-liverpool-used-tap-to-hide.html
      racerx34
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      Re: Nike linked with new LFC Kit deal
      Reply #93: Oct 22, 2019 02:34:47 pm
      RedWilly
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      Re: Nike linked with new LFC Kit deal
      Reply #94: Oct 22, 2019 04:24:42 pm
      Thought about this case the other day, because I walked past the huge NB store in a shopping mall and no Liverpool shirt in the shop window.

      Went in to look for some shorts and I saw the Liverpool shirts tucked away at the back of the store.

      Amateur.
      Boston not la
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      Re: Nike linked with new LFC Kit deal
      Reply #95: Oct 22, 2019 05:17:44 pm
      Thought about this case the other day, because I walked past the huge NB store in a shopping mall and no Liverpool shirt in the shop window.

      Went in to look for some shorts and I saw the Liverpool shirts tucked away at the back of the store.

      Amateur.
       

      Did you go check out the Nike store window to see if it was filled with their soccer teams shirts? Don't think the walk-in market for soccer shirts is huge mid season,maybe closer to xmas?
      FL Red
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      Re: Nike linked with new LFC Kit deal
      Reply #96: Oct 23, 2019 01:13:02 pm
       

      Did you go check out the Nike store window to see if it was filled with their soccer teams shirts? Don't think the walk-in market for soccer shirts is huge mid season,maybe closer to xmas?

      If it was in Liverpool, and there were no Liverpool kits in the shop window at a New Balance store...that's pretty crap.

      Any local Nike store will have the local teams' stuff in the store windows.

      Not to mention...Nike don't have ONE big team that they promote. Liverpool is really all New Balance has...it should be promoted front and center everywhere, which is exactly the beef that it seems the club have with New Balance.
      Boston not la
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      Re: Nike linked with new LFC Kit deal
      Reply #97: Oct 23, 2019 02:07:21 pm
      Ya man Will is in South Africa,i think.I've no clue where the Nike store is in Boston but i'd guess there'd be little to no soccer stuff in the window display.I don't care either way about who makes the replica kit but i don't think having a Nike mark is gonna result in hugely greater sales to non lfc fans.
      FL Red
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      Re: Nike linked with new LFC Kit deal
      Reply #98: Oct 23, 2019 03:59:05 pm
      Ya man Will is in South Africa,i think.I've no clue where the Nike store is in Boston but i'd guess there'd be little to no soccer stuff in the window display.I don't care either way about who makes the replica kit but i don't think having a Nike mark is gonna result in hugely greater sales to non lfc fans.

      I think they are banking on some “fashion” sales to non LFC fans but I think the bigger goal is availability in most major markets which NB is far from having.
      RedWilly
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      Re: Nike linked with new LFC Kit deal
      Reply #99: Oct 23, 2019 09:01:24 pm
      Ya man Will is in South Africa,i think.I've no clue where the Nike store is in Boston but i'd guess there'd be little to no soccer stuff in the window display.I don't care either way about who makes the replica kit but i don't think having a Nike mark is gonna result in hugely greater sales to non lfc fans.

      Right you are mate! Didn’t check the other stores but just struck me as odd because besides Liverpool I couldn’t tell you a single other sports team or sportsperson that NB sponsor.

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