Dear season ticket holder,
Firstly, and most importantly, I hope that you and your family are well despite the unprecedented challenges that we have faced over the last twelve months.
Speaking for all of us at Liverpool Football Club, I can confidently say that each and every one of us has missed each and every one of you and we have been counting down the days until we can welcome you back to Anfield.
The good news is that, subject to the ongoing easing of restrictions as outlined in the government’s roadmap, that day is approaching, and we look forward with great anticipation to being able to welcome supporters back to Anfield in the coming months.
Initially, the hope is that 10,000 fans will be able to attend the final fixture of this season on 23rd May. The logistics for the match are still being worked on and health considerations will be critical to our planning, just as they were when much smaller crowds were allowed during the winter. The safety of all our fans, staff and players has and always will remain our main priority.
As chief executive, I am proud of the way we, as a club, staged those games in conditions that were new and challenging for everyone and I am equally proud of the way our supporters responded. The backing that the team received earned widespread plaudits but equally impressive was the co-operation, understanding and good judgement shown by those fans who attended.
It is as a result of this kind of collaboration that we look forward to what lies ahead with great hope and a heightened sense of anticipation. The day that Anfield plays host to a full house once again will be a great one and I have no doubt, given the circumstances, it will be a poignant occasion too.
Given the guidance contained in the Government's roadmap,including the return of outdoor events, I am delighted to inform you that we will be issuing season ticket renewals in the coming weeks. We want to ensure we are as ready as possible for when restrictions are eased to allow supporters back into Anfield. We think it is prudent to be prepared as a club and allow our season ticket holders to be prepared to get back into Anfield too.
To assist with your planning, I am able to confirm that season ticket prices will be frozen for a sixth successive season. And I hope you are as excited as we are at the prospect of being back at Anfield to watch a Liverpool FC team which has brought us so much success and so much pleasure in recent years.
We are aware that many of the challenges faced by our supporters during this period will not cease when football returns to normal and we wanted to make you aware of two elements which may alleviate such difficulties in the circumstances. Firstly, we have joined up with V12 Finance who will offer supporters the option of spreading the cost of their 2021/22 season ticket. Secondly, we will also work with individual supporters who feel they may require a one-year season ticket holiday.
Having taken the decision not to proceed with renewals last season, we are committed to once again providing refunds on a pro-rata basis in the event that games must take place without supporters, but hopefully such an intervention will not be required.
We’ve recently published a news story with more information on the renewal process, and some FAQs, which you can view here.
Finally, I would like to take this opportunity to thank you for your support. It is never taken for granted but in your absence, we have had a reminder of why we value it as much as we do. Games behind closed doors have not been the same and the sooner the famous Anfield atmosphere returns the better.
On behalf of the club, I look forward to welcoming you home.